12 Outstanding Branding Design Examples—and Why They Work (2024) – Updated and Improved

What is branding design?

Branding design is the process of creating a unique and distinctive identity for a company, product, or service. It involves the use of visual elements such as logos, colors, typography, and brand guidelines to convey the personality and values of the brand to its target audience.

What are the elements of great branding design?

Great branding design consists of several key elements that work together to create a cohesive and memorable brand identity. These elements include:

Logo

The logo is often the most recognizable element of a brand’s visual identity. It should be simple, memorable, and reflective of the brand’s personality and values.

Color

Color plays a crucial role in branding design, as it can evoke specific emotions and associations. A carefully chosen color palette can help a brand stand out and resonate with its target audience.

Typography

The choice of fonts and typography can significantly impact a brand’s visual identity. Consistent use of typography across all brand materials can reinforce brand recognition and create a sense of cohesion.

Brand guidelines

Brand guidelines are a set of rules and standards that govern how the brand’s visual elements should be used. They ensure consistency and coherence in all brand communications.

12 beautiful branding design examples

1. Omsom

Omsom’s branding design effectively captures the brand’s mission to “unleash the potential of Asian flavors.” The bold and vibrant color palette, along with the playful typography, conveys a sense of excitement and authenticity.

2. Mount Lai

Mount Lai’s branding design reflects the brand’s focus on modern wellness and self-care. The use of soft pastel colors, elegant typography, and minimalist design elements creates a sense of calm and sophistication.

3. Atacz

Atacz’s branding design is a great example of how to create a visually striking identity for a tech-focused brand. The use of bold, futuristic typography and a monochromatic color scheme conveys a sense of innovation and cutting-edge technology.

4. Glossier

Glossier’s branding design is all about simplicity and minimalism. The soft pink color palette, clean typography, and uncluttered visuals reflect the brand’s commitment to natural beauty and authenticity.

5. Big Bud Press

Big Bud Press’ branding design is bold, colorful, and playful. The use of bright, eye-catching colors and quirky illustrations creates a sense of fun and individuality, perfectly capturing the brand’s personality.

6. Noted

Noted’s branding design is all about sophistication and elegance. The use of luxurious gold accents, timeless typography, and refined visuals conveys a sense of prestige and exclusivity.

7. Schoolhouse

Schoolhouse’s branding design is a testament to the power of nostalgia and vintage aesthetics. The use of classic typography, muted colors, and timeless design elements creates a sense of warmth and nostalgia.

8. Wild One

Wild One’s branding design embodies the brand’s ethos of modern pet ownership. The use of clean, contemporary typography, a muted color palette, and playful illustrations conveys a sense of style and sophistication.

9. Hero Bread

Hero Bread’s branding design is all about bold, impactful visuals. The use of strong, vibrant colors, bold typography, and dynamic design elements creates a sense of energy and excitement.

10. Bombas

Bombas’ branding design is centered around the brand’s commitment to comfort and social impact. The use of soft, soothing colors, friendly typography, and inclusive visuals conveys a sense of warmth and empathy.

11. Parks Project

Parks Project’s branding design is a celebration of the great outdoors. The use of earthy tones, nature-inspired typography, and scenic visuals creates a sense of adventure and environmental stewardship.

12. KimChi Chic Beauty

KimChi Chic Beauty’s branding design is a vibrant and colorful reflection of the brand’s commitment to self-expression and creativity. The use of bold, playful typography, and vibrant visuals conveys a sense of fun and individuality.

Brand design tips from a branding expert

Keep it simple

Simplicity is key to effective branding design. A simple and uncluttered visual identity can make it easier for consumers to recognize and remember your brand.

Consider versatility

Your branding design should be adaptable to various platforms and mediums. A versatile design can ensure consistency across different channels and touchpoints.

Don’t dilute your brand

Consistency is crucial in branding design. Avoid diluting your brand’s identity by using conflicting visual elements or messaging.

Research competitors and brands you love

Studying the branding design of your competitors and brands you admire can provide valuable insights and inspiration for your own brand identity.

Hone in on a color palette

A carefully chosen color palette can help evoke specific emotions and associations, making your brand more memorable and impactful.

Don’t rely too heavily on your logo in your social marketing and content

While the logo is an essential part of branding design, it’s essential not to over-rely on it in your social marketing and content. Instead, focus on creating compelling and consistent visual content that reflects your brand’s identity.

Stay consistent

Consistency is key to successful branding design. Ensure that all visual elements, messaging, and brand communications align with your brand’s identity and values.

Branding design inspiration is everywhere

Whether you’re walking down the street, scrolling through social media, or browsing a magazine, branding design inspiration is all around you. Keep an open mind and a keen eye for design elements that resonate with you and your brand’s identity.

Branding design FAQ

What are the main components of visual brand identity?

The main components of visual brand identity include the logo, color palette, typography, and brand guidelines.

How do you create a brand design?

Creating a brand design involves defining your brand’s values, personality, and target audience, then using visual elements to convey these attributes effectively.

Why is brand design important?

Brand design is important because it helps create a distinctive and memorable identity for a brand, making it easier for consumers to recognize and connect with the brand.

What’s a good brand design example?

A good brand design example is one that effectively communicates the brand’s values, personality, and mission through cohesive and visually appealing elements.