21 Email Marketing Examples to Follow in 2024

21 extraordinary email marketing examples to inspire you

Email marketing is a powerful tool for ecommerce shops to connect with their audience, drive sales, and build brand loyalty. To help you create a stunning email marketing campaign, we’ve compiled 21 extraordinary email marketing examples from leading ecommerce brands to inspire you.

1. Poppy Barley

Poppy Barley is a luxury footwear and accessories brand that uses email marketing to showcase their products in a visually appealing way. Their emails feature high-quality images, compelling copy, and clear calls-to-action, making them a great example to follow.

2. Doomlings

Doomlings, a sustainable fashion brand, excels in using email marketing to tell a story. Their emails often include behind-the-scenes content, customer testimonials, and educational information about their products, creating a sense of community and connection with their audience.

3. Nonna Live

Nonna Live, a pasta subscription service, stands out with their email marketing by offering personalized recommendations based on customer preferences and purchase history. Their emails make the customer feel seen and understood, leading to higher engagement and conversions.

4. Schoolhouse

Schoolhouse, a home decor brand, is known for their well-designed and visually appealing emails. They use eye-catching graphics, bold typography, and a clean layout to showcase their products and promotions, making their emails stand out in the inbox.

5. Sundays

Sundays, a nail care brand, utilizes email marketing to share valuable content with their audience. Their emails often include tips for at-home nail care, nail art tutorials, and insights into their brand’s mission and values, positioning them as a trusted resource for their customers.

6. Brightland

Brightland, an olive oil company, excels in creating engaging and interactive email experiences. They often include quizzes, polls, and interactive elements in their emails, making the customer experience memorable and fun.

7. Melt Cosmetics

Melt Cosmetics, a beauty brand, stands out with their email marketing by offering exclusive access to new product launches and limited-edition collections. Their emails create a sense of urgency and exclusivity, driving excitement and sales.

8. Vapor95

Vapor95, a retro-inspired fashion brand, uses email marketing to create a sense of nostalgia and community. Their emails often include curated playlists, throwback images, and references to pop culture, resonating with their target audience and fostering a strong brand connection.

9. Who Gives a Crap

Who Gives a Crap, a sustainable toilet paper brand, is known for their playful and lighthearted approach to email marketing. Their emails often include humorous content, puns, and quirky illustrations, making their brand memorable and shareable.

10. Fable

Fable, a cookware brand, excels in using email marketing to provide value to their audience. Their emails often include recipes, cooking tips, and educational content, positioning them as a trusted source for culinary inspiration.

11. Immi

Immi, a plant-based instant ramen brand, stands out with their email marketing by highlighting their commitment to transparency and clean ingredients. Their emails often include infographics, ingredient spotlights, and nutritional information, building trust with their audience.

12. Marine Layer

Marine Layer, a sustainable clothing brand, uses email marketing to share their brand story and values. Their emails often include interviews with their team members, behind-the-scenes footage, and insights into their sustainable practices, creating a strong emotional connection with their audience.

13. Mejuri

Mejuri, a jewelry brand, excels in using email marketing to showcase user-generated content and customer testimonials. Their emails often feature photos and stories from their customers, creating a sense of community and social proof.

14. Sixty Hotels

Sixty Hotels, a luxury hotel brand, stands out with their email marketing by offering personalized travel recommendations and exclusive deals. Their emails make the customer feel special and valued, leading to higher engagement and bookings.

15. Allbirds

Allbirds, a sustainable footwear brand, uses email marketing to share their sustainability efforts and impact. Their emails often include updates on their eco-friendly materials, carbon footprint reduction, and environmental initiatives, resonating with their environmentally conscious audience.

16. Zenni

Zenni, an online eyewear retailer, excels in using email marketing to showcase their wide range of products and customization options. Their emails often include product recommendations, virtual try-on tools, and customer reviews, making the shopping experience personal and convenient.

17. Better Packaging

Better Packaging, an eco-friendly packaging brand, stands out with their email marketing by providing educational content on sustainability and eco-friendly practices. Their emails often include tips for reducing waste, case studies, and success stories, positioning them as thought leaders in their industry.

18. Good Guys Don’t Wear Leather

Good Guys Don’t Wear Leather, a vegan footwear brand, uses email marketing to highlight their ethical and cruelty-free practices. Their emails often include stories of their artisan partners, production process insights, and animal welfare initiatives, resonating with their compassionate audience.

19. Pacifica Beauty

Pacifica Beauty, a clean beauty brand, excels in using email marketing to showcase their product innovation and ingredients. Their emails often include sneak peeks of upcoming launches, ingredient spotlights, and customer testimonials, driving excitement and sales.

20. Brightland

Brightland, an olive oil company, excels in creating engaging and interactive email experiences. They often include quizzes, polls, and interactive elements in their emails, making the customer experience memorable and fun.

21. Skull Bliss

Skull Bliss, a home decor brand, stands out with their email marketing by offering personalized recommendations and styling tips. Their emails make the customer feel inspired and empowered to create a beautiful living space, leading to higher engagement and sales.

Get inspired and create a stunning email marketing campaign

Now that you’ve seen these extraordinary email marketing examples, it’s time to get inspired and create a stunning email marketing campaign for your ecommerce shop. Whether you’re looking to showcase your products, tell a story, provide value, or build a community, there’s a wealth of inspiration to draw from.

Remember to stay true to your brand voice, understand your audience’s preferences, and test different approaches to see what resonates best. With the right strategy and creative execution, email marketing can be a powerful tool to drive engagement, build relationships, and boost sales.

Email marketing tips FAQ

What are the 5 Ts of email marketing?

The 5 Ts of email marketing are Target, Timing, Tailoring, Testing, and Tracking. These elements are crucial for creating successful email campaigns that resonate with your audience and drive results.

What is the 80/20 rule in email marketing?

The 80/20 rule in email marketing suggests that 80% of your content should provide value to your audience, while only 20% should focus on promotional or sales-driven messaging. This approach helps build trust and engagement with your subscribers.

What are the 4 types of marketing emails?

The 4 types of marketing emails are promotional emails, informational emails, transactional emails, and relational emails. Each type serves a different purpose in the customer journey and can be used strategically to drive engagement and conversions.