4 Proven Strategies to Generate More Leads for Your Ecommerce Shop (2024)

What is a lead?

A lead is a potential customer who has shown interest in your products or services by providing their contact information.

Types of leads

Qualified vs. unqualified leads

Qualified leads are those who are more likely to become paying customers because they have shown a higher level of interest, while unqualified leads may not be ready to make a purchase yet.

Sales qualified leads (SQL) vs. marketing qualified leads (MQL)

Sales qualified leads have been determined to be ready for a sales conversation, while marketing qualified leads have been deemed more likely to become customers based on their engagement with marketing efforts.

4 strategies for generating leads

1. Create and share relevant content

One of the most effective ways to generate leads is by creating and sharing valuable content that addresses the pain points and interests of your target audience. This can be in the form of blog posts, videos, infographics, or e-books.

2. Maintain a presence on social media

Social media platforms provide an opportunity to engage with potential leads and drive traffic to your ecommerce shop. By sharing engaging content and participating in conversations, you can attract new leads and build relationships with them.

3. Pivot back to your existing customers

Your existing customers can be a valuable source of new leads. Encourage them to refer friends and family to your shop by offering incentives or rewards for successful referrals.

4. Solicit reviews and referrals

Positive reviews and recommendations from existing customers can help build trust and attract new leads. Encourage satisfied customers to leave reviews and share their experiences with others.

What is lead qualification?

Lead qualification is the process of determining which leads are most likely to become customers based on their engagement with your brand and their readiness to make a purchase.

Lead scoring systems

Lead scoring involves assigning points to leads based on their behavior and engagement with your ecommerce shop. This helps prioritize leads for follow-up and sales efforts.

How to nurture leads

Nurturing leads involves building relationships with them over time and providing relevant information and offers to guide them through the purchasing process.

What is a lead FAQ

How do you know if a lead is ready to buy?

Leads who are ready to buy often exhibit behaviors such as repeated visits to product pages, adding items to their cart, and engaging with sales or customer service representatives.

How can businesses track and manage leads?

Businesses can use customer relationship management (CRM) software to track and manage leads, as well as automation tools to streamline lead nurturing and follow-up processes.

Can businesses purchase leads from third-party providers?

While it is possible to purchase leads from third-party providers, it is important to carefully vet the quality of these leads and ensure they align with your target audience and business goals.


Generating more leads for your ecommerce shop is essential for driving sales and growing your business. By creating and sharing relevant content, maintaining a strong social media presence, leveraging existing customers, and encouraging reviews and referrals, you can attract and nurture leads to ultimately increase conversions and revenue.