Valuable Lead Generation Strategies for Boosting Your Ecommerce Business in 2024

What is lead generation?

Lead generation is the process of attracting potential customers and capturing their interest in a product or service. It is a crucial aspect of marketing for ecommerce businesses, as it helps to increase sales and grow the customer base.

Types of leads

Cold leads

Cold leads are individuals who have shown little to no interest in your products or services. They may have come across your website or social media profiles, but have not engaged with your content or shown any intent to make a purchase.

Marketing-qualified leads

Marketing-qualified leads are potential customers who have shown some interest in your products or services. They may have signed up for your email list, downloaded a lead magnet, or engaged with your social media posts.

Sales-qualified leads

Sales-qualified leads are potential customers who have shown a high level of interest in your products or services. They may have requested a demo, asked for pricing information, or expressed a strong intent to make a purchase.

Product-qualified leads

Product-qualified leads are potential customers who have used or interacted with your products or services. They may have signed up for a free trial, attended a webinar, or engaged in a product demonstration.

Lead generation process

Research and strategy

Before implementing any lead generation strategies, it’s important to conduct thorough research and develop a solid strategy. This involves understanding your target audience, identifying their pain points, and determining the best channels to reach them.

Lead capture

Lead capture involves collecting the contact information of potential customers. This can be done through forms on your website, landing pages, or social media profiles.

Lead qualification

Once you have captured leads, it’s important to qualify them to determine their level of interest and readiness to make a purchase. This can be done through lead scoring, where you assign points to leads based on their actions and engagement.

Lead nurture

After qualifying leads, it’s crucial to nurture them through targeted marketing efforts. This may involve sending personalized emails, retargeting ads, or providing valuable content to move them through the sales funnel.

Lead generation strategies

Content marketing

Creating and distributing valuable, relevant content is a powerful lead generation strategy. This may include blog posts, videos, infographics, and ebooks that address the needs and pain points of your target audience.

Social media marketing

Social media platforms provide a great opportunity to engage with potential customers and generate leads. By creating compelling content, running targeted ads, and engaging with your audience, you can attract and capture leads through social media.

Online advertising

Online advertising, such as Google Ads and Facebook Ads, can be an effective way to reach potential customers and drive them to your ecommerce website. By targeting specific demographics and interests, you can generate leads through paid ads.

Referral marketing

Referral marketing encourages existing customers to refer their friends and family to your ecommerce business. By offering incentives or rewards for referrals, you can generate high-quality leads from people who are already familiar with your products or services.

Outbound marketing

Outbound marketing tactics, such as cold calling and email outreach, can still be effective for lead generation when done strategically. By reaching out to potential customers directly, you can generate leads and initiate conversations about your products or services.

Lead generation FAQ

How do you improve lead quality?

Improving lead quality involves creating targeted content, qualifying leads effectively, and nurturing them through personalized marketing efforts. By understanding your audience and their needs, you can attract high-quality leads who are more likely to convert.

What are creative lead-generation ideas?

Creative lead-generation ideas may include hosting webinars, running contests, creating interactive quizzes, or partnering with influencers. By thinking outside the box, you can capture the attention of potential customers and generate leads in unique ways.

What are the four steps of the lead-generation process?

  1. Research and strategy
  2. Lead capture
  3. Lead qualification
  4. Lead nurture

What are lead-generation tools?

Lead-generation tools may include CRM software, email marketing platforms, social media management tools, and analytics software. These tools can help ecommerce businesses capture, qualify, and nurture leads more effectively.


Lead generation is essential for boosting the growth of ecommerce businesses in 2024. By understanding the types of leads, implementing a solid lead generation process, and utilizing effective strategies, ecommerce businesses can attract, capture, and nurture potential customers to drive sales and increase revenue.