5 Instagram Reels Hacks for Boosting Your Ecommerce Store (2024)

What is Instagram Reels?

Instagram Reels is a feature on Instagram that allows users to create and share short-form video content. It’s similar to TikTok, where users can record and edit 15 to 30-second multi-clip videos with audio, effects, and creative tools.

Benefits of using Reels on Instagram

Using Reels on Instagram can help boost your ecommerce store in several ways. It can increase your reach, engagement, and brand awareness. It also allows you to showcase your products in a fun and creative way, and can drive traffic to your online store.

How to create Instagram Reels

1. Access Instagram Reels

To access Instagram Reels, open the Instagram app and tap on the camera icon at the top left of your screen. Then select “Reels” at the bottom of the screen to start creating your Reel.

2. Record your Instagram Reel

Tap and hold the capture button to start recording your Reel. You can record a series of clips, one at a time, all at once, or using video uploads from your gallery.

3. Edit your Instagram Reel

After recording your Reel, you can use creative tools like audio, AR effects, and timer to make it more engaging. You can also adjust the speed of your video and add text or stickers.

4. Caption

Add a caption to your Reel to provide context and engage your audience. You can also use hashtags to make your Reel more discoverable.

5. Share your Instagram Reel

Once you’re happy with your Reel, you can share it to your Instagram feed, your story, or the Explore page to reach a wider audience.

Types of Instagram Reels

1. Product how-tos

Showcase your products in action by creating how-to videos that demonstrate their features and benefits.

2. Inspiration

Inspire your audience by sharing Reels that feature your products in a lifestyle context, showing how they can be used in everyday life.

3. Behind the scenes

Give your audience a peek behind the curtain by sharing behind-the-scenes Reels of your business, like product design, manufacturing, or packing orders.

4. Teasers and sneak peeks

Create Reels that tease upcoming product launches or promotions to build anticipation and excitement among your audience.

5. Problems and solutions

Address common pain points or challenges that your target audience faces, and show how your products can solve those problems.

6. User-generated content

Feature user-generated content in your Reels to showcase your products in action and build social proof.

Tips for creating your own Instagram Reels

1. Clips

Take advantage of the multi-clip feature to create dynamic and engaging Reels that showcase different aspects of your products.

2. Audio

Use popular or trending audio tracks to make your Reels more engaging and relatable to your audience.

3. Speed

Experiment with different speeds to create fun and playful Reels that capture attention.

4. Effects

Use AR effects and filters to add flair and creativity to your Reels, making them more visually appealing.

5. Timer and countdown

Take advantage of the timer and countdown features to create hands-free and well-timed Reels.

6. Align

Use the align feature to line up objects from previous clips for seamless transitions and visual effects.

Use Reels to increase your Instagram reach

Using Reels can help increase your reach on Instagram by tapping into the platform’s algorithm, and by being featured on the Explore page. This can help you reach new audiences and attract potential customers to your ecommerce store.

Instagram Reels FAQ

What are the pros and cons of Reels on Instagram?

The pros of using Reels on Instagram include increased reach, engagement, and the ability to showcase products creatively. The cons may include the time and effort required to create high-quality Reels.

How are Reels different from Stories?

While Stories are temporary and disappear after 24 hours, Reels are more permanent and can be found on your profile, the Explore page, and in the Reels tab.

How long should a Reel be?

Instagram Reels can be 15 to 30 seconds long, giving you enough time to showcase your products and engage your audience without being too long or too short.


Instagram Reels can be a powerful tool for boosting your ecommerce store by increasing your reach, engagement, and brand awareness. By understanding how to create and optimize Reels, you can take advantage of this feature to showcase your products in a fun and creative way, and drive traffic to your online store.