The Ultimate Guide to Instagram Video for Ecommerce Shops in 2024

Why Instagram video matters

In today’s digital age, video content is king, and Instagram is no exception. With its massive user base and engagement rates, Instagram is the perfect platform for ecommerce shops to showcase their products and connect with their audience through video.

3 types of Instagram videos for promoting your store

1. Live videos on Instagram

Live videos are a great way to engage with your audience in real-time. Whether you’re hosting a Q&A, giving a behind-the-scenes look at your business, or launching a new product, live videos allow you to connect with your audience on a personal level.

2. Reels on your Instagram feed

Instagram Reels are short, entertaining videos that are perfect for showcasing your products in a fun and creative way. With features like music, filters, and text overlays, Reels can help you grab the attention of potential customers and drive engagement.

3. Videos on Instagram Stories

Instagram Stories are a popular feature for sharing quick, ephemeral content. With videos on Stories, you can give your audience a glimpse into your day-to-day business activities, share customer testimonials, or run flash sales to drive immediate action.

How to create an Instagram video

Creating Instagram videos doesn’t have to be complicated. With the right tools and strategies, you can produce high-quality videos that resonate with your audience and drive results for your ecommerce shop.

Creating live videos for Instagram

To create a live video on Instagram, simply open the camera within the app and select “Live”. You can then add a title and go live to start engaging with your audience in real-time.

Instagram video best practices

Be authentic instead of overly produced and promotional

Avoid coming across as too promotional or salesy in your Instagram videos. Instead, focus on being authentic and genuine, and use your videos to tell a story that resonates with your audience.

Post Instagram videos regularly

Consistency is key when it comes to Instagram video. Make sure to post videos regularly to keep your audience engaged and build a strong presence on the platform.

Tell a compelling brand story

Use Instagram videos to showcase your brand’s personality and values. Whether it’s through behind-the-scenes footage, customer testimonials, or product showcases, make sure your videos tell a compelling story that resonates with your audience.

Promote your brand and products

Don’t shy away from promoting your products in your Instagram videos. Whether it’s through product demonstrations, unboxings, or customer reviews, use your videos to highlight the value of your products and drive sales.

Instagram video tools

There are a variety of tools and apps available to help you create stunning Instagram videos. From video editing apps to graphic design tools, make sure to leverage these resources to elevate the quality of your content.

Ready to incorporate video into your Instagram marketing?

By now, you should have a solid understanding of how Instagram video can benefit your ecommerce shop. It’s time to put this knowledge into action and start creating compelling videos that drive engagement and sales for your business.

Instagram video FAQ

How do I grow my ecommerce brand on Instagram with video?

To grow your ecommerce brand on Instagram with video, focus on creating valuable and engaging content that resonates with your audience. Use a mix of different video formats and be consistent with your posting schedule to build a strong presence on the platform.

How do I use Instagram video for ecommerce sales?

Use Instagram video to showcase your products in action, share customer testimonials, and run promotions and flash sales. By highlighting the value of your products through video, you can drive sales and conversions for your ecommerce shop.

How long can videos be on Instagram?

As of 2024, videos on Instagram can be up to 60 minutes long for IGTV uploads, up to 60 seconds long for feed posts, up to 15 seconds long for Stories, and up to 30 seconds long for Reels.