Are Snapchat Ads Worth It? Your Definitive Guide for 2024

Why advertise on Snapchat?

When it comes to reaching social and interactive shoppers, there’s no platform quite like Snapchat. With over 265 million daily active users, it’s the perfect place to grow your ecommerce business and connect with the Snapchat generation.

Reach social and interactive shoppers

Snapchat users are highly engaged and spend an average of 30 minutes on the app every day. This means that your ads have the potential to reach a highly receptive audience who are actively looking to engage with content.

Grow your business on the best platform for sharing life’s moments

Snapchat is all about sharing real, unfiltered moments. This makes it an ideal platform for showcasing your products in a way that feels authentic and relatable to your audience.

Meet the Snapchat generation where they are

If your target audience includes younger consumers, then advertising on Snapchat is a must. 90% of Snapchat’s user base is under 35, making it the perfect platform to connect with the next generation of shoppers.

Customize your audience targeting

Snapchat offers a range of targeting options, allowing you to reach the right people with your ads. From demographic targeting to interest-based targeting, you can tailor your ads to ensure they’re seen by the most relevant audience.

Upload and publish your ad in minutes

Snapchat’s ad platform is designed to be user-friendly, allowing you to create and publish your ad in just a few simple steps. This makes it easier than ever to get your ads in front of the right people.

Find the solution that suits your business goals

Whether you’re looking to drive app installs, increase website visits, or boost sales, Snapchat offers a range of advertising solutions to help you achieve your business goals.

What types of ads are available on Snapchat?

Filters

Filters allow users to overlay special effects onto their Snaps, and they can also be used for advertising. Brands can create custom filters to promote their products or events, reaching a wide audience of Snapchatters.

AR Lenses

AR Lenses are interactive 3D experiences that users can play with and share. Brands can create their own lenses to engage users and promote their products in a fun and creative way.

Story Ads

Story Ads appear between user-generated Stories. They are full-screen ads with sound that capture attention and drive action, making them a great way to reach a large audience on Snapchat.

Collection Ads

Collection Ads allow users to browse and shop products directly from a single ad. This makes it easy for ecommerce businesses to showcase their products and drive sales on the platform.

Dynamic Ads

Dynamic Ads automatically create personalized ads for each user based on their interests, making them a powerful tool for reaching the right audience with relevant products.

Commercials

Commercials are non-skippable, six-second video ads that appear within premium Snap Shows and Our Stories. They offer a high-impact way to reach engaged viewers.

How do you set up an ad on Snapchat?

Setting up an ad on Snapchat is a straightforward process. First, you’ll need to create an ad account and set your campaign objective. Then, you can choose your targeting options, upload your creative assets, set your budget and schedule, and launch your ad.

What are some Snapchat advertising best practices?

Focus on the first 2 seconds

With short attention spans on social media, it’s crucial to capture attention within the first 2 seconds of your ad. Make sure your opening is engaging and encourages users to keep watching.

Lead with your brand and value proposition

Make sure your brand and value proposition are front and center in your ad. This will help users understand what you’re offering and why they should care.

Open with a visual CTA

Visual calls-to-action can be more effective than text-based ones, so consider using eye-catching visuals to encourage action from your viewers.

Keep your ad creative fresh

With such a dynamic and creative platform like Snapchat, it’s important to keep your ad content fresh and engaging. Experiment with different formats and styles to keep your audience interested.

Mirror your organic content with a short and simple message

Keep your ad content in line with the type of content you’re already sharing organically on Snapchat. This will help your ads feel native to the platform and resonate with your audience.

What are some top examples of Snapchat Ads?

Some top examples of successful Snapchat ads include brands like Adidas, Gatorade, and Taco Bell, all of which have used the platform to create engaging and memorable ad experiences for their audiences.

How much does it cost to advertise on Snapchat?

Set your own budget

With Snapchat, you have full control over your advertising budget. You can set a daily or lifetime budget, and you only pay when someone interacts with your ad.

Manage your spend

Snapchat’s ad manager gives you detailed insights into your ad performance, allowing you to optimize your spend and get the most out of your budget.

Create valuable assets for free

Snapchat offers a range of free creative tools that businesses can use to create engaging ad content, from AR Lenses to Filters, making it easier to create effective ads without breaking the bank.

Ready to take advantage of Snapchat’s unique advertising opportunities?

With its highly engaged user base, innovative ad formats, and powerful targeting options, Snapchat offers a unique opportunity for ecommerce businesses to reach and engage with their target audience. By following best practices and creating compelling ad content, you can take full advantage of everything Snapchat advertising has to offer.