5 Periscope Strategies to Skyrocket Your Ecommerce Sales in 2024

Why use periscope and why “live stream”?

Periscope is a live video streaming app that allows users to broadcast and explore the world through live video. It provides a unique opportunity for ecommerce businesses to connect with their audience in real-time and create engaging, interactive content.

Before we get into the meat, one quick thing

Before diving into the strategies, it’s important to note that Periscope is integrated with Twitter, so it’s essential to have a strong presence on Twitter to maximize the impact of your Periscope broadcasts.

5 Ways to use Periscope to grow your ecommerce business

1. Q and A session

Engage with your audience by hosting live Q&A sessions on Periscope. This allows you to address any concerns or questions directly, building trust and rapport with potential customers.

2. Behind the scenes

Give your audience an exclusive behind-the-scenes look at your ecommerce operations. This could include showcasing your workspace, introducing your team, or providing a sneak peek into your product development process.

3. Product showcasing/demonstrations

Use Periscope to demonstrate your products in action. This could be unboxing videos, product tutorials, or live demonstrations of your offerings. This gives customers a real-time view of your products and helps in making informed purchase decisions.

4. Personalized customer experience

Offer personalized experiences to your audience by addressing their specific needs and preferences during live broadcasts. This could involve customizing product recommendations, offering exclusive discounts, or providing personalized advice.

5. Sell the lifestyle

Create a lifestyle around your products by showing how they can be incorporated into the daily lives of your customers. This could involve creating content that showcases the benefits and value of your products in real-life scenarios.

6. Live events

Host live events such as product launches, sales promotions, or exclusive offers on Periscope. This creates a sense of urgency and excitement among your audience, leading to increased engagement and sales.

Proper Periscope etiquette for businesses

When using Periscope for your ecommerce business, it’s important to maintain professionalism and adhere to proper etiquette. This includes interacting with viewers in a respectful manner, staying on topic, and delivering valuable content.

Get scoping

Now that you have a better understanding of how Periscope can benefit your ecommerce business, it’s time to start scoping! Experiment with different types of content and engage with your audience to see what resonates best with them.

Periscope Twitter FAQ

Is Periscope still on Twitter?

No, Periscope has been discontinued by Twitter. However, the live streaming functionality has been integrated into Twitter through the “Live” feature.

What is Twitter replacing Periscope with?

Twitter has replaced Periscope with its own live video feature, allowing users to broadcast live directly from the Twitter app.

Why did Twitter get rid of Periscope?

Twitter made the decision to discontinue Periscope due to declining usage and the increasing popularity of live streaming features on other platforms. The integration of live video into Twitter’s core functionality was seen as a more effective way to reach a wider audience.