How to Boost Ecommerce Sales with Instagram Live Video (2024)

Why should you use Instagram Live for selling and product promotion?

Instagram Live has become a powerful tool for ecommerce businesses to connect with their audience in real time, showcase products, and drive sales. With the rise of video content and the popularity of Instagram, using Instagram Live can give your ecommerce shop a competitive edge and help you reach a wider audience.

How to go live on Instagram

Going live on Instagram is a straightforward process. To start a live video, open the Instagram Stories camera and swipe to the “Live” option. Then tap the “Start Live Video” button to begin broadcasting to your followers in real time.

Instagram Live dimensions, specs, and requirements

When going live on Instagram, it’s important to ensure that you have a stable internet connection and that your device meets the minimum requirements for live streaming. The recommended dimensions for Instagram Live videos are 1080×1920 pixels, with a minimum aspect ratio of 4:5.

How to make sales with Instagram livestreaming

1. Create excitement

Prior to going live, build anticipation by promoting your upcoming livestream across your social media channels and email list. Tease the content you’ll be sharing and the exclusive deals or promotions that viewers can expect.

2. Build a rough agenda for the Live

Plan out the key points you want to cover during your Instagram Live session. This will help keep the broadcast focused and engaging for viewers.

3. Sync your ecommerce platform

If you’re planning to showcase specific products during your live video, make sure that your ecommerce platform is synced with your Instagram account. This will allow you to easily tag and link to products during the broadcast, making it easier for viewers to make a purchase.

4. Invite guests to join Instagram Lives

Consider inviting industry experts, influencers, or satisfied customers to join your live stream. This can add credibility to your brand and provide additional perspectives on your products.

5. Assign an Instagram Live moderator

Having a dedicated moderator can help manage the flow of comments and questions during the live stream, ensuring that viewers feel engaged and valued.

6. Go live on Instagram

When you’re ready to go live, tap the “Start Live Video” button and begin engaging with your audience. Be authentic, personable, and ready to answer any questions or comments that come in during the broadcast.

7. Follow up post-event

After the live stream ends, engage with viewers by responding to comments and questions, and thank them for tuning in. Consider offering a limited-time discount code as a thank-you for their participation.

8. Save previous livestreams to your profile

By saving your previous livestreams to your Instagram profile, you can extend the lifespan of the content and allow new followers to discover your product offerings and brand personality.

9. Measure your analytics

After the live stream, review your analytics to gain insights into viewer engagement, viewer retention, and any spikes in website traffic or sales that resulted from the broadcast. Use this data to inform future live content and promotions.

Instagram Live content ideas

When planning your Instagram Live sessions, consider incorporating the following types of content to keep your audience engaged:


Host a live Q&A session where viewers can ask questions about your products, your brand, or anything else related to your niche.


Share live tutorials on how to use your products, create DIY projects, or style your merchandise. This can help customers better understand the value and utility of your offerings.

Behind-the-scenes launch

Give viewers an exclusive behind-the-scenes look at new product launches, upcoming collections, or the day-to-day operations of your ecommerce business.


Use Instagram Live to share vlogs about your business journey, industry insights, or to provide a glimpse into your company culture.

Bloopers and deleted scenes

Showcase the human side of your brand by sharing lighthearted bloopers, outtakes, or deleted scenes from your product photoshoots or video shoots.

Ready to go live on Instagram?

Now that you have a better understanding of how Instagram Live can help boost your ecommerce sales, it’s time to start planning your first live video. Remember to promote your upcoming live sessions, engage with your audience in real time, and follow up with viewers post-event to maximize the impact of your live broadcasts.

Instagram Live FAQ

How do I watch an Instagram Live?

To watch an Instagram Live video, simply tap on the profile picture of the account that is currently live. You can also find live videos on the Instagram Stories bar at the top of your feed.

How many followers do you need to go live on Instagram?

To go live on Instagram, you need to have at least 100 followers. Once you reach this threshold, the live feature will become available to you.

Do Instagram Live videos disappear?

Instagram Live videos disappear from the app as soon as the broadcast ends. However, you can save the video to your camera roll and upload it to other platforms for extended visibility.

Can I use prerecorded videos for Instagram Live?

Instagram Live is designed for real-time, live broadcasting. While you can share prerecorded videos on other parts of the platform, the core functionality of Instagram Live is for live, interactive content.

Is IGTV still a thing?

Yes, IGTV is still a feature on Instagram that allows users to upload long-form videos. While it is a separate feature from Instagram Live, it can also be a valuable tool for sharing video content and engaging with your audience.