The Ultimate Guide to Instagram Marketing (19 Tips for 2024)

The Ultimate Guide to Instagram Marketing (19 Tips for 2024)

What is Instagram marketing?

Instagram marketing is the use of the Instagram platform to promote products and services, build brand awareness, and drive sales. It involves creating and sharing content on Instagram to engage with your target audience and ultimately achieve your business goals.

Why use Instagram for marketing?

Instagram has over 1 billion active monthly users, making it a valuable platform for reaching a large audience. It also has high engagement rates, with users spending an average of 30 minutes per day on the app. Additionally, Instagram’s visual nature makes it ideal for showcasing products and creating a strong brand identity.

How to create an Instagram business account

Switching to an Instagram business account

To switch to an Instagram business account, go to your profile settings and select “Switch to Business Account.” You’ll need to connect your account to a Facebook page and fill in your contact information and business category.

Switching to an Instagram creator account

If you’re a content creator, you can switch to an Instagram creator account to access additional features like advanced insights and direct messaging tools. To do this, go to your settings and select “Account” and then “Switch to Creator Account.”

19 tips for creating an Instagram marketing strategy

1. Define and understand your audience

Before you start creating content, take the time to research and understand your target audience. This will help you tailor your content to their interests and preferences.

2. Optimize your Instagram profile

Your Instagram profile is the first thing users see when they visit your page, so make sure it accurately represents your brand and includes a clear call to action.

3. Create an Instagram content strategy

Plan your content in advance to ensure a consistent and cohesive feed. Consider the types of posts you’ll share, such as product features, behind-the-scenes looks, and user-generated content.

4. Post Instagram Reels

Instagram Reels are short, entertaining videos that can help you reach new audiences and showcase your products in a creative way.

5. Publish Instagram Stories

Stories are a great way to share temporary, engaging content with your followers. Use them to highlight promotions, share user-generated content, and give a peek behind the scenes of your business.

6. Share your values

Authenticity and transparency are important on Instagram. Share your brand values and mission to connect with your audience on a deeper level.

7. Turn Instagram Stories into Highlights

Highlights allow you to save and showcase your best Stories on your profile, making it easier for users to find important information about your brand.

8. Set up an Instagram shop

With Instagram Shopping, you can tag products in your posts and stories, making it easy for users to shop directly from your feed.

9. Run an Instagram contest or giveaway

Types of Instagram contests

There are various types of Instagram contests, including photo contests, caption contests, and hashtag contests.

Instagram contest rules

When running a contest, be sure to follow Instagram’s promotion guidelines and clearly outline the rules and eligibility criteria for participants.

Instagram giveaway examples

Giveaways are a great way to generate excitement and engagement. Consider giving away a popular product or partnering with other brands for a bigger prize.

10. Use marketing automation

Automate repetitive tasks like scheduling posts, responding to comments, and sending direct messages to save time and streamline your Instagram marketing efforts.

11. Work with Instagram influencers

Partnering with influencers can help you reach new audiences and build credibility for your brand. Look for influencers whose values align with your brand and who have an engaged following.

12. Try Instagram ads

Instagram ads allow you to target specific demographics, interests, and behaviors. Experiment with different ad formats, such as photo ads, video ads, carousel ads, and story ads, to see what resonates with your audience.

13. Use Instagram hashtags

6 types of Instagram hashtags

Consider using different types of hashtags, such as branded hashtags, community hashtags, and industry-specific hashtags, to expand your reach.

Hashtag best practices

Use relevant and specific hashtags, mix up popular and niche hashtags, and keep an eye on trending hashtags to boost your visibility.

14. Create community (and engage with it)

Building a sense of community on Instagram can help foster brand loyalty and encourage user-generated content. Engage with your followers by responding to comments and messages and sharing their posts.

15. Post consistently

Consistency is key on Instagram. Establish a regular posting schedule to keep your audience engaged and aware of your brand.

16. Work with Instagram affiliates

Affiliate marketing on Instagram involves partnering with influencers or content creators who promote your products in exchange for a commission on sales generated through their unique affiliate links.

17. Go live

Instagram Live is a powerful tool for connecting with your audience in real-time. Use it to host Q&A sessions, product launches, or behind-the-scenes looks at your business.

18. Partner up

Consider collaborating with other brands, influencers, or charitable organizations to expand your reach and tap into new audiences.

19. Don’t forget about support

Provide excellent customer support on Instagram by promptly answering questions and addressing concerns. This will help build trust and loyalty among your followers.

Instagram marketing tools

Shopify apps for Instagram marketing

Shopify offers a variety of apps to help you streamline your Instagram marketing efforts, including tools for scheduling posts, creating shoppable galleries, and managing influencer partnerships.

Instagram analytics tools for marketers

Instagram Insights

Instagram’s native analytics tool provides valuable data about your audience, engagement, and content performance.

Sprout Social

Sprout Social offers in-depth analytics and reporting tools to help you track your Instagram marketing efforts and make data-driven decisions.


HubSpot’s social media management tools include Instagram analytics and reporting capabilities to help you measure and optimize your Instagram marketing strategy.

Start marketing on Instagram today

With these tips and tools, you can create a strong Instagram marketing strategy to grow your ecommerce shop and engage with your audience. Start implementing these strategies today to see the impact on your business.

Instagram marketing FAQ

What is Instagram marketing?

Instagram marketing involves using the platform to promote products and services, build brand awareness, and drive sales through content creation and engagement with your audience.

How do I start Instagram marketing?

To start marketing on Instagram, create a business account, define your audience, develop a content strategy, and utilize the platform’s features, such as Reels, Stories, and shopping tools.

How do I promote my business on Instagram?

Promote your business on Instagram by creating visually appealing content, engaging with your audience, collaborating with influencers, running contests and giveaways, and utilizing Instagram ads.

What is the best way to use Instagram for marketing?

The best way to use Instagram for marketing is to be authentic, engage with your audience, create valuable and visually appealing content, and leverage the platform’s various features and tools.

How much does it cost to do marketing on Instagram?

The cost of marketing on Instagram can vary depending on your goals and strategies. You can start with a small budget and gradually increase it as you see results from your efforts.