17 Updated Strategies to Grow Your Instagram Following in 2024

How to get more Instagram followers: 17 ways to grow your audience

Are you looking to increase your Instagram following in 2024? With the ever-changing landscape of social media, it’s important to stay updated on the latest strategies to grow your audience. In this article, we’ll explore 17 updated strategies to help you boost your Instagram following and expand your reach.

1. Incorporate Reels into your content mix

With the rise of short-form video content, incorporating Reels into your content mix can help you reach new audiences and increase engagement on your profile. From tutorials to behind-the-scenes glimpses, there are endless possibilities for creating Reels that resonate with your followers.

2. Cross-promote content

Utilize your other social media platforms and website to cross-promote your Instagram content. By sharing teasers and highlights of your Instagram posts, you can drive traffic to your profile and attract new followers.

3. Optimize your Instagram profile

Your Instagram profile is often the first impression users have of your brand. Make sure it’s optimized with a clear bio, profile picture, and a link to your website to encourage users to follow you.

4. Partner with creators and influencers

Collaborating with creators and influencers can help you tap into their existing audience and gain exposure to new followers. Consider partnering with influencers who align with your brand to reach potential customers.

Instagram influencer marketing examples

For example, a clothing brand might partner with a fashion influencer to showcase their latest collection, reaching a wider audience of fashion enthusiasts.

5. Build your personal brand alongside your business

People connect with people, so don’t be afraid to showcase the faces behind your brand. Sharing personal stories and behind-the-scenes content can help humanize your brand and attract more followers.

6. Get placements on feature accounts

Feature accounts are curated profiles that showcase content from other users. Getting your content featured on these accounts can expose your brand to a larger audience and drive new followers to your profile.

7. Find hashtags your audience is using

Research and use relevant hashtags that your target audience is using. This can help your posts reach a wider audience and attract users who are interested in your content.

Creating a hashtag list

Compile a list of hashtags related to your industry and content, and rotate through them to diversify your reach.

Using hashtags in Instagram Stories and Reels

Don’t forget to utilize hashtags in your Instagram Stories and Reels to increase discoverability and engagement.

8. Post at the right times and schedule posts

Understanding when your audience is most active on Instagram can help you maximize your reach. Use insights to schedule your posts at optimal times for increased visibility.

9. Engage with your competitors’ followers

Engaging with users who follow your competitors can help you attract a relevant audience. Leave thoughtful comments and engage with their content to spark interest in your profile.

10. Collaborate with accounts and creators on campaigns

Join forces with other accounts and creators to run campaigns that benefit all parties involved. This can help you reach new followers and build relationships within your industry.

11. Use location tags to attract local followers

If your business serves a local audience, using location tags can help you connect with users in your area. This can be particularly beneficial for brick-and-mortar stores or local service providers.

12. Organize your Instagram Stories into Highlights

Creating themed Story Highlights on your profile can showcase your best content and make it easily accessible to new visitors. Whether it’s product features or customer testimonials, highlights can help tell your brand’s story.

Story Highlight ideas

Consider creating highlights for product launches, behind-the-scenes looks, customer testimonials, and more.

13. Ask for more followers in Instagram posts

Don’t be afraid to ask your followers to tag their friends or share your posts to help you reach a wider audience. Sometimes a simple call to action can encourage users to spread the word about your brand.

14. Run a giveaway

Running a giveaway or contest can incentivize users to follow your account and engage with your content. Whether it’s a product giveaway or a creative challenge, giveaways can help you attract new followers.

15. Share user-generated content

Encourage your followers to create and share content featuring your products or services. Sharing user-generated content not only strengthens your relationship with existing followers but also showcases your brand to new audiences.

UGC best practices

Always credit the original creator and ask for permission before sharing user-generated content on your profile.

16. Use Instagram Live

Going live on Instagram can help you connect with your audience in real-time and showcase your brand’s personality. Whether it’s a Q&A session or a behind-the-scenes tour, Instagram Live can help you engage with your followers.

17. Try Instagram Ads

Consider investing in Instagram Ads to reach a wider audience and promote your content. With targeted advertising options, you can reach users who are likely to be interested in your brand.

Your Instagram account is a powerful sales channel

With the right strategies in place, your Instagram account can become a powerful sales channel for your ecommerce shop. By growing your following and increasing engagement, you can drive traffic to your website and convert followers into customers.

How to get more followers on Instagram FAQ

How can I increase my followers on Instagram?

By implementing the strategies mentioned in this article, such as utilizing Reels, partnering with influencers, and optimizing your profile, you can increase your followers on Instagram.

How can I get to 1,000 Instagram followers?

Consistently creating engaging content, leveraging hashtags, and engaging with your audience can help you reach the milestone of 1,000 Instagram followers.

How do I gain real followers on Instagram?

Gaining real followers on Instagram involves building authentic connections, creating valuable content, and engaging with your audience. Avoid shortcuts such as buying followers to maintain the authenticity of your following.

How do you get more Instagram followers for free?

Many of the strategies mentioned in this article, such as using hashtags, engaging with your audience, and sharing user-generated content, can help you attract more Instagram followers without spending money on advertising.