How to Schedule Instagram Posts & Save Time (2024)

Why should you schedule your Instagram posts?

Scheduling your Instagram posts can bring many benefits to your e-commerce shop. Here are some reasons why you should consider scheduling your content:

Time savings

By scheduling your Instagram posts in advance, you can save a significant amount of time that would have been spent manually posting content every day. This time can be better utilized for other marketing efforts or business activities.


Posting consistently is key to maintaining an engaged audience on Instagram. Scheduling your posts ensures that you maintain a regular posting schedule, which can help in keeping your followers engaged and interested in your content.

Increased reach

When you schedule your Instagram posts at optimal times, you can potentially reach a larger audience. By analyzing your audience’s behavior and engagement patterns, you can schedule posts at times when your followers are most active, increasing the likelihood of your content being seen.

Improved planning

Scheduling posts allows you to plan your content strategy in advance. This can help in creating a cohesive and well-thought-out feed, as well as aligning your posts with any upcoming marketing campaigns or product launches.

How to schedule Instagram posts

1. Make a professional Instagram account

Before you can start scheduling posts on Instagram, you need to make sure that your account is set up as a business or creator account. This will give you access to Instagram’s scheduling features as well as insights and analytics for your posts.

2. Create and edit your content

Once you have a professional account, you can start creating and editing your content for posting. This can include photos, videos, captions, and any relevant hashtags or tags.

3. Schedule your content

After creating your content, you can use Instagram’s scheduling feature to choose the date and time you want your post to be published. You can also schedule multiple posts at once, saving even more time.

How to manage scheduled Instagram posts

Manage scheduled posts from your Instagram profile

Once your posts are scheduled, you can manage them from your Instagram profile. You can view and edit your scheduled posts, as well as get notifications when they are published.

Manage scheduled posts from the Create menu

Instagram also allows you to manage your scheduled posts from the Create menu. This can be useful for making any last-minute changes or additions to your scheduled content.

5 best Instagram scheduling tools

There are many third-party tools available that can help you schedule your Instagram posts more efficiently. Some of the best tools include:

  • Hootsuite
  • Later
  • Buffer
  • Sprout Social
  • Planoly

Best practices to schedule Instagram posts

Engage with your followers

Even though you are scheduling your posts in advance, it’s important to stay engaged with your followers in real-time. Respond to comments, direct messages, and engage with user-generated content to maintain an active and responsive presence on Instagram.

Sync up with other social channels

Coordinate your Instagram posts with your other social media channels to ensure a cohesive and integrated marketing strategy. This can help in amplifying your message and reaching a wider audience across different platforms.

Develop quality content

When scheduling your Instagram posts, focus on creating high-quality and visually appealing content. This can help in attracting and retaining followers, as well as increasing engagement and interaction with your posts.

Avoid overposting

While scheduling posts can be convenient, it’s important to maintain a balance and avoid overloading your followers with too many posts. Be mindful of your posting frequency and ensure that each post adds value to your feed.

Scheduling Instagram posts FAQ

Is scheduling Instagram posts a free feature?

Yes, Instagram’s scheduling feature is free to use for business and creator accounts. However, some third-party scheduling tools may offer additional features at a cost.

Are there any potential drawbacks to scheduling Instagram posts?

One potential drawback of scheduling posts is the risk of your scheduled content becoming outdated or irrelevant by the time it is published. It’s important to stay flexible and adapt your content strategy as needed.

How do you choose the best time to schedule Instagram posts?

Choosing the best time to schedule your Instagram posts depends on your audience’s behavior and engagement patterns. Use Instagram’s insights and analytics to identify the times when your followers are most active and schedule your posts accordingly.


Scheduling your Instagram posts can be a valuable strategy for your e-commerce shop, helping you save time, maintain consistency, and reach a larger audience. By following the best practices and utilizing the right tools, you can effectively schedule and manage your Instagram content, ultimately driving growth and engagement for your business.