How To Choose the Best Hashtags for TikTok in 2024

What is the purpose of hashtags on TikTok?

Hashtags on TikTok serve as a way to categorize content and make it discoverable to a wider audience. They can help your videos reach people who are interested in the topics you are discussing or the niche you are a part of. Using the right hashtags can significantly increase your video’s visibility and engagement.

How to use TikTok hashtags to promote your brand

1. Find your niche

Identify your niche and research popular hashtags within that category. Using niche-specific hashtags will help you reach a more targeted audience that is likely to be interested in your content.

2. Engage with relevant trends

Stay up to date with the latest trends and challenges on TikTok. By using trending hashtags, you can tap into the current conversation and increase the chances of your video being discovered by a larger audience.

3. Keep it simple

When choosing hashtags, keep them simple and easy to remember. Using overly complicated or long hashtags can make it harder for people to find and engage with your content.

4. Start (or join) a TikTok hashtag challenge

Create your own hashtag challenge or participate in existing ones. This can help increase user-generated content and engagement around your brand, as well as boost your visibility on the platform.

5. Create branded hashtags

Develop unique hashtags that are specific to your brand. This can help create a sense of community among your followers and encourage user-generated content related to your products or services.

Best hashtags for TikTok

When it comes to choosing the best hashtags for TikTok, it’s important to find a balance between popular and niche-specific hashtags. Using a mix of both can increase your chances of reaching a broader audience while still catering to a specific niche.

Best hashtags for TikTok FAQ

What hashtags get you on the FYP?

While there is no guarantee of getting on the For You Page (FYP), using popular and trending hashtags, as well as creating engaging content, can increase your chances of appearing on the FYP.

How many hashtags work best on TikTok?

While TikTok allows up to 100 characters for hashtags, it’s best to focus on quality over quantity. Using a mix of 3-5 relevant and trending hashtags can be more effective than using a large number of generic ones.

Do TikTok hashtags matter?

Yes, TikTok hashtags do matter. They can significantly impact the discoverability and reach of your content on the platform.

How do I find trending hashtags on TikTok?

You can find trending hashtags on TikTok by exploring the Discover page, paying attention to the For You Page, and keeping an eye on popular challenges and trends within your niche.

Can you edit or change the hashtags on a TikTok video after posting it?

Unfortunately, TikTok does not currently allow users to edit or change the hashtags on a video after it has been posted. It’s important to choose the right hashtags before uploading your content.


Choosing the best hashtags for TikTok in 2024 can significantly impact the success of your videos and overall brand visibility on the platform. By following these tips and staying up to date with the latest trends, you can effectively leverage hashtags to promote your brand and reach a wider audience.