15 Essential TikTok Statistics for Marketers in 2024

15 TikTok Statistics for Brands and Marketers

Looking to up your marketing game on TikTok in 2024? These essential statistics will help you understand the platform’s demographics, reach, and potential for your ecommerce business.

1. How Many People Are on TikTok?

As of 2024, TikTok has surpassed 1 billion monthly active users worldwide, making it one of the fastest-growing social media platforms.

2. What Are the Age Demographics of TikTok Users?

The majority of TikTok users are between the ages of 16 and 24, with this demographic making up over 60% of the platform’s user base.

3. What Are TikTok’s Gender Demographics?

TikTok has a fairly even gender split, with 52% of users being female and 48% male.

4. In Which Countries Is TikTok Most Popular?

TikTok has seen significant growth in countries like India, China, and the United States, with these regions accounting for the highest number of users.

5. What Is the Total Number of TikTok Downloads?

Since its launch, TikTok has been downloaded over 2.6 billion times on the App Store and Google Play.

6. How Popular Is TikTok?

TikTok is currently the 7th most popular social media platform in the world, surpassing platforms like Twitter and Snapchat in terms of user engagement.

7. How Much Time Do TikTok Users Spend on the Platform?

The average TikTok user spends around 52 minutes per day on the app, making it a valuable platform for marketers to reach their target audience.

8. How Fast Is TikTok Growing?

TikTok’s user base is growing at a rate of 18% year-over-year, indicating sustained growth and potential for marketers.

9. How Popular Is TikTok for Ecommerce?

TikTok has become a popular platform for ecommerce, with over 30% of users reporting purchasing a product after seeing it on the platform.

10. How Much Money Does TikTok Make?

In 2023, TikTok generated over $2 billion in revenue, signaling its potential as a profitable advertising platform.

11. How Many Influencers Are on TikTok (and How Influential Are They)?

There are over 800 million active influencers on TikTok, with many of them having a significant impact on user purchasing decisions.

12. What’s the ROI of TikTok Marketing?

Marketers report an average ROI of 4.5x on their TikTok marketing efforts, making it a valuable platform for driving sales and brand awareness.

13. What’s TikTok’s Engagement Rate?

TikTok boasts an impressive engagement rate, with an average of 17% of users engaging with content through likes, comments, and shares.

14. What Are the Most Popular Hashtags on TikTok?

Some of the most popular hashtags on TikTok in 2023 included #fyp, #foryou, and #tiktok, showcasing the power of viral content on the platform.

15. Who Are the Most Popular Users on TikTok?

TikTok’s most popular user, Charli D’Amelio, has over 150 million followers, demonstrating the platform’s ability to create viral stars and influencers.

Summary: 2023 TikTok Statistics

In 2023, TikTok solidified its position as one of the leading social media platforms, with impressive user growth, engagement, and potential for ecommerce marketing.

TikTok Statistics FAQ

Is TikTok Decreasing in Popularity?

No, TikTok’s user base continues to grow at a rapid pace, indicating sustained popularity and relevance.

What Is the Age Demographic of TikTok?

The majority of TikTok users fall into the 16-24 age demographic, making it an ideal platform for reaching Gen Z consumers.

How Many Monthly Active Users Are on TikTok in the US?

TikTok has over 100 million monthly active users in the United States, representing a significant market for brands and marketers.

What Is the Time Spent on TikTok by Average Users?

The average TikTok user spends approximately 52 minutes per day on the platform, highlighting its potential for engagement and content consumption.