10 TikTok Ideas to Grow Your E-commerce Business in 2024

Why small businesses should be posting on TikTok

With over 1 billion active users, TikTok has become a powerful platform for small businesses to reach new customers and grow their e-commerce business. The platform’s algorithm favors organic content, making it easier for small businesses to get their content in front of potential customers without a large advertising budget.

8 TikTok ideas you can use for your small business

1. Behind the scenes

Give your audience a behind-the-scenes look at your e-commerce business. Show them how your products are made, how orders are processed, and introduce them to the people behind the scenes.

2. Pack an order

Record a timelapse of you or your employees packing an order. This gives your audience a glimpse of the care and attention that goes into fulfilling each order, and can help build trust with potential customers.

3. Small business tips and advice

Share valuable tips and advice related to your industry. This can help position your e-commerce business as an authority in your niche and attract customers who are interested in learning more about your products.

4. Show how your products are used

Create short videos demonstrating how your products can be used in everyday life. This can help potential customers visualize themselves using your products and increase the likelihood of a purchase.

5. New product launches

Use TikTok to build excitement around new product launches. Tease your audience with sneak peeks, unboxing videos, or customer testimonials to generate buzz and drive sales.

6. Get to know you or your employees

Introduce yourself and your team to your audience. This can help humanize your e-commerce business and make it easier for customers to connect with your brand on a personal level.

7. Interact with customers

Engage with your audience by responding to comments, hosting Q&A sessions, or creating videos in response to customer feedback. This can help build a sense of community around your e-commerce business and foster customer loyalty.

8. Find a trend

Keep an eye on TikTok trends and find creative ways to incorporate them into your content. Participating in popular challenges or using trending sounds can help increase the visibility of your e-commerce business on the platform.

On TikTok, authenticity is key

When creating content for TikTok, it’s important to be authentic and genuine. Users on the platform value real, relatable content, so don’t be afraid to show the human side of your e-commerce business.

Get out there and make some TikTok magic

Now that you have some TikTok ideas to work with, it’s time to start creating content and engaging with your audience on the platform. Don’t be afraid to experiment and have fun with your TikTok strategy!

Small business TikTok ideas FAQ

Is TikTok good for small business?

Yes, TikTok can be a powerful tool for small businesses to reach new customers and grow their e-commerce business.

What is the most popular small business on TikTok?

There are many small businesses finding success on TikTok, from handmade product sellers to niche service providers. The key is to create engaging and authentic content that resonates with your target audience.

How do I start a small TikTok business?

To start using TikTok for your small business, simply create a business account on the platform and start sharing content that showcases your products or services in a creative and engaging way.

Does it cost to have a TikTok business account?

No, creating a business account on TikTok is free. However, there may be costs associated with creating and promoting content, such as hiring a content creator or running paid advertising campaigns.