How To Create and Sell Merch on TikTok in 2024

Why you should make merch for TikTok

In today’s digital age, social media platforms have become a key driver for e-commerce sales. With over 1 billion active users, TikTok has emerged as a powerhouse for creators to showcase their talents, build a following, and now, sell their own merchandise. Here’s why you should consider creating and selling merch on TikTok in 2024.

6 merch ideas for TikTok creators

1. Branded t-shirts and other apparel

One of the most popular merch ideas for TikTok creators is to design and sell branded t-shirts, hoodies, and other apparel. Fans love to support their favorite creators by wearing their merch, making it a great way to promote your personal brand.

2. Mugs, water bottles, and housewares

Creating custom mugs, water bottles, and other housewares with your unique designs can be a profitable merch idea. These items are practical and can be used daily, making them a popular choice for fans.

3. Stickers, pins, tattoos, and patches

Merchandise such as stickers, pins, temporary tattoos, and patches are affordable to produce and can be easily shipped to fans. They also serve as great collectibles for your audience.

4. Art prints

If you’re a talented artist or photographer, selling art prints of your work can be a lucrative merch option. Fans love to decorate their spaces with unique artwork, and this can be a great way to monetize your creative talent.

5. Phone cases and tech accessories

Custom phone cases, laptop stickers, and other tech accessories are in high demand. These items are often customizable and can feature your own artwork or branding, making them a popular choice among tech-savvy fans.

6. Niche products for a niche audience

Consider creating niche merchandise that caters to a specific audience. For example, if you have a strong following within the gaming community, creating gaming-related merch can be a smart move to capitalize on your niche audience.

How to make merch for TikTok

1. Use a print-on-demand (POD) company

Print-on-demand companies allow you to create custom merchandise without holding inventory. You simply upload your designs, and they handle the printing, shipping, and customer service. This can be a cost-effective and low-risk option for creating and selling merch.

2. Create your own merch by hand

If you’re a hands-on creator, you can opt to create your merchandise by hand. Whether it’s hand-painted items, handmade jewelry, or other crafts, this approach adds a personal touch to your merch and can be appealing to fans.

3. Collaborate with existing brands

Consider collaborating with existing brands to create co-branded merchandise. This can help you tap into a wider audience and leverage the brand’s resources and expertise in creating high-quality products.

Selling merch on TikTok

Step 1: Set up your TikTok shop

To sell merchandise on TikTok, you’ll need to set up a TikTok shop. This involves creating a TikTok for Business account and linking your online store to your TikTok profile.

Step 2: Add your merchandise

Once your TikTok shop is set up, you can start adding your merchandise to your profile. Showcase your products through engaging content and make it easy for your followers to discover and purchase your merch.

Step 3: Promote your merch

Promote your merchandise through your TikTok content. Create fun and engaging videos that showcase your products and encourage your followers to make a purchase. TikTok’s algorithm favors creative and authentic content, so get creative with your merch promotions.

Monetize your TikTok account with merch

By selling merchandise on TikTok, you can turn your creative content into a revenue stream. This allows you to monetize your TikTok account and create an additional income source beyond traditional advertising or sponsored content.

TikTok merch FAQ

Can I sell products on TikTok?

Yes, TikTok has introduced a feature that allows creators to sell products directly through the platform. This makes it easier than ever to monetize your TikTok presence.

How many followers do you need to sell merch on TikTok?

There is no specific follower count requirement to sell merch on TikTok. As long as you have an engaged audience that is interested in your content, you can start selling merchandise on TikTok.

Is it legal to sell merch on TikTok?

Yes, it is legal to sell merch on TikTok as long as you own the rights to the designs and content used on the merchandise. Be sure to respect copyright and trademark laws to avoid any legal issues.

Is selling merch on TikTok profitable?

Selling merch on TikTok can be profitable if you have a dedicated fan base and create compelling merchandise. It’s important to understand your audience and create products that resonate with them to maximize your sales potential.


Creating and selling merchandise on TikTok can be a lucrative opportunity for creators looking to monetize their content and engage with their audience on a deeper level. By leveraging the platform’s e-commerce features and showcasing your unique merchandise, you can turn your TikTok presence into a profitable business venture.