How to Set Up a TikTok Shop: The Ultimate Guide for 2024

What is TikTok Shop?

TikTok Shop is a feature on the popular social media platform that allows users to browse and purchase products directly within the app.

What are the benefits of TikTok Shop?

There are several benefits to using TikTok Shop, including increased visibility for your products, the ability to reach a younger and more engaged audience, and the convenience of allowing users to make purchases without leaving the app.

Who is eligible for TikTok shopping?

Currently, TikTok Shop is only available to businesses that meet certain criteria, including having a certain number of followers and meeting specific content guidelines.

5 ways users can shop your products in the TikTok app

1. Live shopping on TikTok

Live shopping on TikTok allows businesses to showcase their products in real time and interact with potential customers through live video.

2. Shoppable videos

Shoppable videos are short clips that feature products that users can click on to learn more and make a purchase.

3. Product showcase

Businesses can create a dedicated showcase for their products, making it easy for users to browse and purchase items directly within the TikTok app.

4. Shoppable ads (powered by Shopify)

Shoppable ads allow businesses to promote their products to a wider audience and drive traffic to their TikTok Shop.

5. Shopping Center tab (limited markets)

In select markets, TikTok has introduced a dedicated Shopping Center tab where users can discover and purchase products from a variety of businesses.

How to set up TikTok Shop

1. Create a business account on TikTok

In order to set up TikTok Shop, you’ll need to create a business account on TikTok and make sure that your account meets the platform’s eligibility requirements.

2. Register for TikTok Shop

Once your business account is set up, you can register for TikTok Shop through the platform’s settings.

3. Wait for the results

After registering, TikTok will review your application and let you know if you’ve been approved to set up a shop on the platform.

4. Link your account and get selling

If your application is approved, you can link your TikTok Shop to your existing ecommerce platform and start selling your products directly within the app.

How to sell on TikTok with Shopify

Many businesses choose to use Shopify to set up their TikTok Shop, as the platform offers a seamless integration that makes it easy to manage products and orders.

TikTok shopping best practices

Think like a creator, not a brand

When creating content for TikTok Shop, it’s important to think like a creator and focus on creating engaging, authentic content that resonates with the platform’s audience.

Partner with creators and influencers

Collaborating with popular creators and influencers on TikTok can help you reach a larger audience and drive more traffic to your shop.

Make the most of social commerce with TikTok Shop

With the rise of social commerce, TikTok Shop provides businesses with a unique opportunity to capitalize on the platform’s engaged user base and drive sales through social media.

TikTok shopping FAQ

What do I need to get started with TikTok Shop?

To get started with TikTok Shop, you’ll need a business account on TikTok, a selection of products to sell, and a platform to manage your inventory and orders.

How can I promote my products with TikTok Shop?

There are several ways to promote your products on TikTok Shop, including creating engaging content, collaborating with creators, and running shoppable ads.

What are the best products to sell on TikTok?

The best products to sell on TikTok are those that resonate with the platform’s audience and are visually appealing. Fashion, beauty, and lifestyle products tend to perform well on TikTok Shop.