7 Essential Instagram Shopping Tips for 2024

What is Instagram Shopping?

Instagram Shopping is a feature that allows businesses to tag their products in posts and stories, making it easier for users to discover and purchase items directly from the app. It provides a seamless shopping experience for both businesses and customers.

How to set up Instagram Shopping for your brand

1. Create an Instagram business profile

In order to access the Instagram Shopping feature, you need to have a business account. If you already have a personal account, you can easily switch to a business profile in the settings.

2. Add or sync your product catalog

Manually create your product catalog

If you have a small number of products, you can manually create your product catalog on Facebook Business Manager. This involves adding product details such as images, descriptions, and prices.

Sync your Shopify product catalog

If you use Shopify as your e-commerce platform, you can sync your product catalog directly to your Instagram business profile, making it easy to tag products in your posts and stories.

3. Activate shopping on your Instagram account

Once your product catalog is set up, you can activate the shopping feature in your Instagram settings. This will allow you to start tagging products in your posts and stories.

How to sell on Instagram: 7 effective tips

1. Partner with influencers

Collaborating with influencers in your niche can help you reach a wider audience and increase your product visibility. Look for influencers who align with your brand and have an engaged following.

2. Run Instagram ads

Instagram ads can be a powerful tool for reaching potential customers. With a variety of ad formats available, you can create visually appealing ads that showcase your products and drive traffic to your website.

3. Use product tags

Product tags allow users to tap on your posts and stories to view product details and make a purchase. Make sure to tag your products in relevant posts to make it easy for users to shop.

4. Publish Reels

Instagram Reels are short, entertaining videos that can help you showcase your products in a creative and engaging way. Use Reels to highlight product features, share customer testimonials, or demonstrate product use.

5. Curate user-generated content

Encourage your customers to share photos and videos of your products and repost them on your Instagram account. User-generated content adds authenticity to your brand and can help build trust with potential customers.

6. Use the right hashtags

Hashtags are essential for increasing the discoverability of your posts. Research and use relevant hashtags that are popular within your niche to ensure that your posts reach a wider audience.

7. Use video to showcase your product

Video content is highly engaging and can effectively showcase your products in action. Whether it’s a product demonstration, a behind-the-scenes look, or a customer testimonial, video content can help drive sales on Instagram.

How are you using Instagram to sell products?

Share your experiences and insights on how you are leveraging Instagram Shopping to sell your products. What strategies have worked well for you, and what challenges have you faced?

Selling on Instagram FAQ

Can you sell directly on Instagram?

Yes, with Instagram Shopping, businesses can sell their products directly through the app by tagging them in posts and stories.

How do beginners sell on Instagram?

Beginners can start by setting up an Instagram business profile, creating a product catalog, and utilizing features such as product tags, influencer partnerships, and Instagram ads to start selling on the platform.

Does it cost to sell things on Instagram?

There are no additional fees for using Instagram Shopping. However, businesses are still responsible for transaction fees and shipping costs associated with selling products.

How do I accept payment on Instagram?

Customers can make purchases directly through the app using their preferred payment method, and businesses can receive payments through Facebook Pay or other integrated payment processors.