28 Creative Instagram Bio Ideas for 2024

What is an Instagram bio?

An Instagram bio is a short description that appears at the top of your profile. It’s a great way to introduce yourself or your brand to potential followers and customers.

What makes a great Instagram bio?

A great Instagram bio is concise, engaging, and gives a clear idea of who you are or what your brand is about. It should also include a call to action and a link to your website or shop.

28 inspiring Instagram bio ideas


2. Manitobah Mukluks

Step into our world of indigenous footwear, rooted in the traditions of our ancestors.

3. KaiKini Bikinis

Handmade in Hawaii, designed for the free-spirited beach babe.

4. Johnny Cupcakes

The world’s first t-shirt bakery, serving up sweet designs since 2001.

5. iHeartRaves

Your one-stop-shop for festival fashion and accessories.


6. Patrick Adair Designs

Unique, handcrafted rings that tell a story.

7. Beth Macri

Customizable jewelry that speaks your truth.

Beauty and skincare

8. Blume

Self-care essentials for your period and beyond.

9. Poo-Pourri

Spritz the bowl before you go and no one else will ever know.

10. Rocky Mountain Soap Company

Natural, simple, and pure skincare for the whole family.

11. ColourPop Cosmetics

Playful, innovative beauty for everyone.

12. Love Hair

Good hair, good vibes. Natural hair care products made with love.

Technology and electronics

13. Master & Dynamic

High-end headphones, earphones, and speakers that blend luxury with technology.

14. Quad Lock

The most secure and convenient smartphone mounting system.

15. Studio Proper

Elevate your everyday with our range of tech accessories.

16. Zero Gravity

Stylish and protective phone cases for the modern individual.

Home goods

17. Au Lit Fine Linens

Transform your bedroom into a sanctuary of comfort and style.

18. St. Frank

Global textiles and home decor that tell a story.

19. Hem

Beautiful, sustainable furniture and home accessories designed for city living.

20. Floorplan Rugs

Handmade rugs that bring warmth and character to your home.

Food and beverage

21. Press Healthfoods

Nutritionally dense, plant-based superfoods for your daily dose of goodness.

22. Perfect Keto

Fuel your keto lifestyle with our range of snacks, supplements, and recipes.

23. Ugly Drinks

Ugly never tasted so good. No sugar, no sweetener, no calories.


24. Pure Cycles

Ride free. Ride pure. Affordable and stylish bicycles for every lifestyle.

25. Faucet Face

Reusable glass bottles that bring clean water to those in need.

26. Two Wheel Gear

Functional and stylish gear for the everyday bike commuter.

27. The Giving Manger

A new family tradition centered on giving, kindness, and the true meaning of Christmas.

28. Holstee

Design with a conscience. Mindful art and products to inspire reflection and growth.

Copy and paste templates for your Instagram bio

Template for your Instagram bio

[Your brand’s tagline or value proposition]

[Brief description of what you offer]

[Call to action or link to your website/shop]

CTAs to copy and paste for your Instagram bio

Shop now for [product/service]

Discover our latest [product/service]

Join our community of [your target audience]

Get [discount percentage] off your first purchase

Tips and tricks to create the best bio for Instagram

Tell profile visitors who you are and why they should care

Your bio should give a clear and compelling reason for people to follow you or check out your shop.

Think outside the box

Don’t be afraid to get creative and showcase your brand’s personality in your bio.

Mind your profile photo

Your profile photo is the first thing people see. Make sure it represents your brand and is visually appealing.

Choose the right username and display name

Make it easy for people to find and remember you by choosing a username and display name that reflects your brand.

Include a call to action

Encourage profile visitors to take action, whether it’s visiting your website, shopping your products, or joining your community.

Make the most of your bio link

Use your bio link strategically to drive traffic to your website, shop, or a specific landing page.

Add “action buttons” to help users reach you

Utilize Instagram’s action buttons to make it easy for people to contact you, book appointments, or make reservations.

Enable Shopping on Instagram to showcase your products

If you have an ecommerce shop, take advantage of Instagram’s shopping feature to tag and showcase your products in your posts and stories.

Curate Highlights for your profile

Create Highlights to organize and showcase your best content, whether it’s product demos, customer testimonials, or behind-the-scenes glimpses of your brand.

Share a “social media only” promo code

Reward your Instagram followers with exclusive discounts or promotions by sharing a special promo code in your bio.

Create a great Instagram bio for your brand

Instagram bio FAQ

How many characters are in an Instagram bio?

Instagram bios can be up to 150 characters long.

How do you put a clickable link in an Instagram bio?

To add a clickable link to your Instagram bio, simply paste the URL into the website field in your profile settings.

How do you center an Instagram bio?

Due to Instagram’s formatting restrictions, you can’t directly center your bio. However, you can use spaces and line breaks to create the illusion of centering.

How do you edit an Instagram bio?

To edit your Instagram bio, go to your profile, click “Edit Profile,” and make the desired changes to your bio.

How do you add a location to your Instagram bio?

To add a location to your Instagram bio, simply type the location name after your bio text. This is a great way to show your brand’s physical presence or where you’re based.