5 Instagram Stories Hacks for Boosting Ecommerce Sales in 2024

What is an Instagram Story?

Instagram Stories are a feature on the popular social media platform that allows users to share photos and videos in a slideshow format. These Stories disappear after 24 hours, making them perfect for sharing more casual and temporary content with your followers.

Why use Instagram Stories for business?

Instagram Stories offer a unique opportunity for businesses to connect with their audience in a more authentic and immediate way. With features like interactive stickers and links, businesses can drive engagement and sales directly from their Stories.

How to post an Instagram Story

To post an Instagram Story, simply open the Instagram app and tap on your profile picture at the top left of the screen. From there, you can take a photo or video, add text, stickers, and more, and then share it to your Story.

What are Instagram Story Highlights?

Instagram Story Highlights are collections of past Stories that you can save and showcase on your profile. This feature allows you to keep important and engaging content accessible to your audience for longer than the typical 24-hour lifespan of a Story.

Instagram Story features to increase engagement

Instagram stickers

Instagram offers a variety of stickers that can be added to your Stories to increase engagement and interaction with your audience. Some of the most popular stickers include:

Link stickers

Link stickers allow you to add a clickable link to your Story, making it easy for viewers to swipe up and visit your ecommerce shop.

Poll stickers

Poll stickers allow you to ask a question and provide two answer options for your audience to choose from. This is a great way to gather feedback and engage with your followers.

Question stickers

Question stickers allow you to prompt your audience to ask you questions, which you can then answer in a subsequent Story or in a Q&A session.

Mention stickers

Mention stickers allow you to tag other Instagram users in your Story, increasing the likelihood that they will share your content with their followers.

Music stickers

Music stickers enable you to add a song to your Story, adding another layer of engagement and entertainment for your audience.

Countdown stickers

Countdown stickers allow you to create a countdown to a specific date or event, generating excitement and anticipation among your followers.

GIF stickers

GIF stickers add a fun and animated element to your Story, making it more visually appealing and engaging.

Shoppable stickers

Shoppable stickers enable you to tag products in your Stories, allowing viewers to make purchases directly from your ecommerce shop.

Emoji slider stickers

Emoji slider stickers allow you to ask your audience to rate something on a sliding scale using an emoji, providing a fun and interactive way to engage with your followers.


Geotags allow you to tag your location in your Story, making it easier for local customers to find and engage with your business.


Using hashtags in your Stories can help increase the visibility of your content and attract new followers who are searching for related topics.

Analyze results with Instagram Analytics

Instagram Analytics provides valuable insights into the performance of your Stories, including metrics such as views, interactions, and link clicks. Use this data to refine your strategy and improve your results.

Creating an Instagram Story strategy

1. Think less about “posting,” more about “programming”

Instead of simply posting random content to your Stories, think about how you can create a cohesive and engaging narrative by programming your Stories to flow together seamlessly.

2. Post up to seven Stories per day

Research has shown that posting up to seven Stories per day can lead to higher engagement and retention among your audience, so don’t be afraid to share multiple Stories throughout the day.

3. Post consistently

Consistency is key when it comes to engaging your audience with Stories. Try to post at least once a day to keep your brand at the top of your followers’ minds.

4. Use Instagram Live to support your Stories

Instagram Live can be a powerful tool for driving traffic to your Stories, as you can notify your followers when you go live and encourage them to tune in to see the latest updates.

5. Drive traffic to your website and products

Links in your Instagram bio

Include a direct link to your ecommerce shop in your Instagram bio to make it easy for your followers to find and visit your website.

Links in Instagram Stories

If you have 10,000 followers or a verified account, you can add swipe-up links to your Stories, allowing viewers to visit your website with a simple swipe.

6. Curate Stories into Highlights

Save and organize your best and most engaging Stories into Highlights on your profile to keep them accessible to your audience for longer.

7. Run Instagram Story ads

Consider running ads within Instagram Stories to reach a wider audience and drive more traffic to your ecommerce shop.

What’s your experience with Instagram Stories?

Share your experience with using Instagram Stories for your ecommerce business in the comments below. What strategies have worked well for you, and what challenges have you faced?

Instagram Stories FAQ

How do you use Instagram Stories?

To use Instagram Stories, simply open the Instagram app and tap on your profile picture at the top left of the screen. From there, you can take a photo or video, add text, stickers, and more, and then share it to your Story.

What are the features of Instagram Stories?

Instagram Stories offer a variety of features, including stickers, geotags, hashtags, and the ability to add links and swipe-up functionality for accounts with 10,000 followers or a verified status.

Why are Instagram Stories better than Snapchat?

While Snapchat was the original platform for disappearing Stories, Instagram Stories have surpassed it in terms of user base and engagement. With a larger audience and more advanced features, Instagram Stories offer a better opportunity for businesses to reach and connect with their customers.