5 Unconventional Strategies to Skyrocket Your Ecommerce Conversion Rates in 2024

The Value Of Remarketing Audiences

Remarketing audiences are a powerful tool for increasing conversion rates. By targeting users who have already visited your website or interacted with your brand, you have a higher chance of converting them into customers.

RLSA & Intent

RLSA (Remarketing Lists for Search Ads) allows you to customize your search ads based on a user’s past interactions with your website. By combining RLSA with user intent, you can create highly targeted ads that are more likely to result in conversions.

Implementation

Dynamic Search Ads (DSA) + RLSA

Dynamic Search Ads automatically show relevant ads based on the content of your website. By combining DSA with RLSA, you can target users who have already visited your site with highly relevant ads, increasing the likelihood of conversion.

PLA (Shopping) + RLSA

Product Listing Ads (PLA) allow you to showcase your products directly in search results. By using RLSA with PLA, you can target users who have previously shown interest in your products, increasing the chances of conversion.

Broad Keywords + RLSA

By using broad match keywords in combination with RLSA, you can reach a wider audience while still targeting users who have previously engaged with your brand. This can lead to increased conversion rates as you reach potential customers who may not have been captured with more specific keywords.

Final Thoughts

Implementing these unconventional strategies can help skyrocket your ecommerce conversion rates in 2024. By leveraging the power of remarketing audiences and combining RLSA with various ad types, you can create highly targeted campaigns that are more likely to result in conversions. Keep experimenting and optimizing your strategies to stay ahead of the competition and continue to grow your ecommerce business.