5 Ways to Uncover Missed Opportunities in Your Ecommerce PPC Strategy

When it comes to running a successful ecommerce business, a strong PPC (Pay-Per-Click) strategy is crucial. But even the most well-thought-out PPC strategy can miss out on potential opportunities for growth. In this article, we’ll explore 5 ways to uncover missed opportunities in your ecommerce PPC strategy.

1. Have You Exhausted All Possible Keyword Angles For The Search Network?

One of the first places to look for missed opportunities in your ecommerce PPC strategy is your keyword targeting. Are you only targeting the most obvious keywords related to your products? Have you exhausted all possible keyword angles for the search network?

Consider conducting keyword research to uncover long-tail keywords that your competitors may have overlooked. These keywords may have lower search volume, but they can also have lower competition, which can result in a more cost-effective PPC strategy.

2. Do You Have A Remarketing Strategy?

Remarketing is a powerful tool for ecommerce PPC, yet many businesses overlook its potential. Are you actively retargeting users who have visited your website but did not make a purchase? If not, you could be missing out on valuable opportunities to re-engage potential customers and drive conversions.

Consider setting up dynamic remarketing campaigns to show personalized ads to users based on their past interactions with your website. This can help keep your brand top-of-mind and encourage users to return to complete their purchase.

3. As A Retailer, Do You Have A Google Shopping Strategy?

For ecommerce businesses, Google Shopping can be a game-changer. If you’re not already utilizing Google Shopping ads, you could be missing out on a significant source of potential revenue.

Ensure that your product feed is optimized with high-quality images, accurate product descriptions, and competitive pricing. Additionally, consider segmenting your product feed to target specific audiences and maximize your ROI.

4. Are You Advertising Via The Google Display Network (GDN)?

The Google Display Network (GDN) offers a vast reach of potential customers through its network of partner websites and apps. If you’re solely focusing on search network ads, you may be missing out on the opportunity to reach new audiences and expand your brand’s visibility.

Consider creating visually engaging display ads that resonate with your target audience. Utilize targeting options such as demographics, interests, and placements to ensure your ads are reaching the right users at the right time.

5. Have You Tried Video Ads?

Video advertising is a rapidly growing segment of PPC, and for good reason. Video ads can be highly engaging and can effectively convey your brand’s message in a visually compelling way.

Consider experimenting with video ads on platforms such as YouTube or social media channels. Test different ad formats, messaging, and targeting options to uncover new opportunities for reaching and converting potential customers.

ROI In Action: An Example

To illustrate the impact of uncovering missed opportunities in your ecommerce PPC strategy, let’s consider an example. A retailer who previously focused solely on search network ads decides to expand their strategy to include Google Shopping and the Google Display Network.

By doing so, they are able to reach new audiences and increase their brand’s visibility, resulting in a 30% increase in overall conversions and a 20% decrease in cost-per-acquisition. This example demonstrates the potential impact of uncovering missed opportunities and diversifying your PPC strategy.

In conclusion, uncovering missed opportunities in your ecommerce PPC strategy can lead to significant improvements in ROI and overall business growth. By exploring new keyword angles, remarketing strategies, Google Shopping, GDN, and video ads, you can uncover untapped potential and drive success for your ecommerce business.