12 Essential Keyword Research Tools to Skyrocket Your Online Presence in 2024

What are keyword research tools?

Keyword research tools are essential for any online business looking to improve its online presence. These tools help you identify the keywords and phrases that your target audience is using when searching for products or services related to your business.

The 6 best free keyword research tools

1. Google Keyword Planner

Google Keyword Planner is a free tool provided by Google that allows you to research keywords and see how they perform. It also provides suggestions for related keywords and helps you estimate the traffic potential of each keyword.

2. Google Search Console

Google Search Console is a free tool that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. It provides valuable insights into which keywords are driving traffic to your website.

3. Keyword Surfer

Keyword Surfer is a free Chrome extension that provides search volume data, related keywords, and backlink data directly in the Google search results, making it a convenient tool for keyword research.

4. Question DB

Question DB is a free tool that allows you to find popular questions related to your keywords. This can help you create content that addresses the specific questions and concerns of your target audience.

5. Moz

Moz offers a free version of its keyword research tool that provides valuable insights into keyword difficulty, search volume, and organic CTR for a given keyword. It also offers suggestions for related keywords.

6. AnswerThePublic

AnswerThePublic is a free tool that visualizes search data in the form of a search cloud, making it easy to identify popular search queries related to your keywords.

The 6 best paid keyword research tools

1. Semrush

Semrush is a comprehensive SEO tool that offers a powerful keyword research feature, providing detailed insights into keyword difficulty, search volume, and related keywords.

2. Long Tail Pro

Long Tail Pro is a paid keyword research tool that specializes in finding long-tail keywords with low competition, making it ideal for niche businesses looking to target specific search queries.

3. Ahrefs

Ahrefs is an all-in-one SEO tool that offers a robust keyword research feature, allowing you to discover new keyword opportunities and analyze the organic search traffic of your competitors.

4. Surfer SEO

Surfer SEO is a paid tool that provides in-depth keyword analysis, helping you optimize your content for specific keywords and improve your website’s search engine rankings.

5. SEO Powersuite

SEO Powersuite offers a suite of tools for keyword research, rank tracking, and website auditing, making it a comprehensive solution for businesses looking to improve their online presence.

6. Serpstat

Serpstat is a paid keyword research tool that offers keyword analysis, competitor research, and rank tracking features, making it a valuable tool for businesses looking to stay ahead of the competition.

Types of keyword research tools

Keyword research tools can be categorized into free and paid tools, as well as tools that specialize in specific aspects of keyword research, such as long-tail keywords or competitor analysis.

What features do keyword research tools have?

Keyword research tools offer features such as search volume data, keyword difficulty analysis, related keyword suggestions, competitor analysis, and content optimization recommendations.

Keyword research example

For example, if you have an e-commerce shop selling handmade jewelry, a keyword research tool can help you identify popular search queries related to your products, such as “handmade earrings” or “unique beaded necklaces.”

What can you do with keyword research tools? 4 common uses

1. Discover new keywords

Keyword research tools can help you discover new keywords and phrases that your target audience is using, allowing you to expand your keyword portfolio and reach a wider audience.

2. Develop international SEO strategies

By using keyword research tools, you can identify keywords that are popular in specific regions or languages, helping you tailor your SEO strategy to target international markets.

3. Find keyword gaps

Keyword research tools can help you identify keyword gaps in your content, allowing you to fill in the gaps and ensure that your website is optimized for a wide range of relevant keywords.

4. Prioritize keywords with the highest chance of success

Keyword research tools provide valuable insights into the search volume and competition level of each keyword, allowing you to prioritize keywords with the highest potential for success.

Keyword research tools FAQ

Is it necessary to use a paid keyword research tool or are free ones effective enough?

While free keyword research tools can be effective, paid tools often offer more advanced features and deeper insights, making them essential for businesses looking to take their online presence to the next level.

Can keyword research tools help me find profitable keywords for my business?

Yes, keyword research tools can help you identify profitable keywords that are relevant to your business, allowing you to optimize your website for search queries with high commercial intent.

How can I effectively use keyword research tools to improve my website’s SEO?

To effectively use keyword research tools, focus on identifying relevant keywords, optimizing your content for those keywords, and monitoring your website’s performance in search results to make data-driven decisions.

What is the difference between keyword research tools and keyword suggestion tools?

Keyword research tools provide comprehensive insights into keyword performance and competition, while keyword suggestion tools offer basic suggestions for related keywords without in-depth analysis.