6 Proven Strategies to Boost Product Listing Ads using Merchant Feeds – 2024 Update

6 Proven Strategies to Boost Product Listing Ads using Merchant Feeds – 2024 Update

Product Listing Ads (PLAs) are a crucial aspect of any ecommerce shop’s marketing strategy. They allow you to showcase your products to potential customers directly within the search results on Google. However, simply having PLAs is not enough; you need to optimize your merchant feeds to ensure that your products are being displayed to the right audience at the right time. In this article, we will discuss six proven strategies to boost your product listing ads using merchant feeds.

1. Understand the Importance of Quality Data

When it comes to optimizing your merchant feeds, the quality of your data is paramount. Google uses the information in your feeds to determine when and where to show your products. Make sure that your data is accurate, comprehensive, and up-to-date. This includes product titles, descriptions, images, prices, and availability. Poor quality data can result in your products being shown to the wrong audience, or not being shown at all.

2. Leverage Custom Labels

Custom labels allow you to tag your products based on specific attributes that are important to your business. For example, you can use custom labels to tag your best-selling products, seasonal items, or products with high profit margins. By doing so, you can create more targeted campaigns and set bid adjustments based on these custom labels, ultimately leading to a more efficient use of your advertising budget.

3. Optimize Your Titles and Descriptions

When it comes to product listing ads, your titles and descriptions are what potential customers will see first. Make sure that your titles are clear, descriptive, and include relevant keywords. Your descriptions should also be informative and persuasive, encouraging users to click on your ad. Additionally, consider including any special promotions or offers directly in your titles and descriptions to entice users to click through.

4. Utilize High-Quality Images

Images play a crucial role in the success of your product listing ads. High-quality, visually appealing images can capture the attention of potential customers and increase the likelihood of them clicking on your ad. Make sure that your images are well-lit, clear, and showcase your products from multiple angles. Additionally, consider using lifestyle images to give potential customers a better sense of how your products can be used in real life.

5. Monitor and Adjust Your Feed Regularly

Optimizing your merchant feed is not a one-time task; it requires ongoing monitoring and adjustments. Regularly review your feed’s performance data to identify any areas for improvement. This may include adding new products, updating product information, or pausing underperforming products. By staying proactive and making regular adjustments, you can ensure that your product listing ads are always optimized for success.

6. Stay Ahead of the Curve with New Features

Google is constantly updating and adding new features to its PLA platform. Stay informed about these updates and be ready to implement them into your merchant feeds. For example, Google may introduce new attributes or feed specifications that can give your products a competitive edge. By staying ahead of the curve, you can ensure that your product listing ads are always utilizing the latest and most effective strategies.


Optimizing your product listing ads using merchant feeds is a crucial aspect of any ecommerce shop’s marketing strategy. By understanding the importance of quality data, leveraging custom labels, optimizing your titles and descriptions, utilizing high-quality images, monitoring and adjusting your feed regularly, and staying ahead of the curve with new features, you can ensure that your product listing ads are performing at their best. Implement these proven strategies into your marketing efforts, and watch as your product listing ads drive more traffic and sales to your ecommerce shop.