What are the Instagram Story dimensions?
Instagram Story dimensions are 1080 pixels wide by 1920 pixels high, with an aspect ratio of 9:16.
Why post on Instagram Stories
Experimentation
Instagram Stories allow you to experiment with different types of content, such as product teasers, behind-the-scenes footage, and customer testimonials.
Authenticity
Instagram Stories provide a more authentic and personal way to connect with your audience, as they only last for 24 hours and don’t have to be as polished as regular Instagram posts.
Visibility
Instagram Stories appear at the top of the Instagram app, making them highly visible to your followers.
Hyperlinks
Instagram Stories allow you to add clickable links, making it easier for users to shop your products directly from the app.
How to create Stories on Instagram
1. On the platform
To create a Story on Instagram, simply tap on your profile picture at the top of the home screen or the “+” icon in the top right corner of your profile.
2. On your phone or other device
You can also create Stories using third-party apps or design software, and then upload them to your Instagram account.
Tips for making Instagram Stories
Shoot vertically
Since Instagram Stories are viewed on mobile devices, it’s best to shoot your content vertically to fill the entire screen.
Consider safe zones
Keep important content within the safe zones of the Story to ensure it’s not cut off on different devices.
Keep it concise
Instagram Stories are meant to be short and snappy, so keep your content concise and to the point.
Go natural
Don’t be afraid to show the real, unfiltered side of your brand in your Stories.
Remember your audio
Make sure to include clear audio in your Stories, as many users will be watching with the sound on.
Add text and stickers
Use text and stickers to add context and personality to your Stories.
Check the resolution
Make sure your content is high resolution to ensure it looks professional and engaging.
Instagram Story size FAQ
How do you make an Instagram story fit the screen?
To make sure your Instagram Story fits the screen, create content with the dimensions 1080 pixels wide by 1920 pixels high.
What are Instagram Stories’ safe zones?
The safe zones for Instagram Stories are the inner 1080×1920 pixels, where you should keep important content to ensure it’s not cut off.
Does Instagram Story size matter?
Yes, Instagram Story size matters to ensure your content looks professional and is fully visible on all devices.
Conclusion
By optimizing your Instagram Stories for ecommerce, you can better connect with your audience, drive traffic to your website, and ultimately increase sales. Experiment with different types of content, keep it authentic, and don’t forget to include clickable links to make it easier for users to shop your products. With the right dimensions, engaging content, and clear calls to action, Instagram Stories can be a powerful tool for growing your ecommerce business.