The Ultimate Guide to Internal Linking for Ecommerce: 2024 Edition


What is internal linking?

Internal linking is the process of linking one page of a website to another page within the same website. These links help users navigate the site and also help search engines understand the structure and hierarchy of the site.

What internal linking is not

Internal linking is not the same as external linking, which involves linking to pages on other websites. It is also not the same as backlinking, which involves other websites linking to your website.

Why is internal linking important for ecommerce websites?

Internal linking is important for ecommerce websites because it helps improve the user experience by making it easier for customers to find what they are looking for. It also helps with search engine optimization by spreading link equity throughout the site.

In-content vs. navigation internal linking: What’s the difference?

In-content internal linking involves placing links within the body of the content on a page, while navigation internal linking involves links in the main navigation menu or footer of the website.

Navigation internal linking best practices

3. HTML breadcrumb navigation

Breadcrumb navigation is a series of links that show the user’s path to the current page. This type of navigation not only helps with internal linking but also helps users understand where they are within the site.

4. HTML sitemap

An HTML sitemap is a page on the website that lists all of the pages on the site in a hierarchical fashion. This helps both users and search engines navigate the site more effectively.

In-content internal linking best practices

5. Supporting category page content

Linking to category pages within the content of other pages can help users navigate to related products and also helps with SEO by establishing the hierarchy of the site.

6. Internal linking modules

Using modules that automatically suggest related products or content based on the current page can help improve the user experience and increase engagement.

7. Related products/browsing

Linking to related products or allowing for browsing within a category can help users discover new products and increase the chances of making a sale.

8. Product attributes

Linking to products based on their attributes, such as color, size, or price range, can help users narrow down their options and find what they are looking for more quickly.

9. User-generated content (UGC)

Allowing users to create content, such as reviews or comments, can provide opportunities for internal linking to related products or categories.

What are general internal linking best practices?

General best practices for internal linking include using descriptive anchor text, avoiding over-optimization, and ensuring that the links are relevant and useful to the user.

How do I implement internal linking on my ecommerce site?

To implement internal linking on your ecommerce site, start by creating a site map and identifying key pages that should be linked to from other pages. Then, look for opportunities to naturally link to these pages within the content and navigation of your site.

Maximizing internal linking for ecommerce

Maximizing internal linking for ecommerce involves continuously monitoring and optimizing the links on your site to ensure they are providing the best possible user experience and SEO benefits. This may involve A/B testing different link placements, analyzing user behavior, and staying up to date with best practices in internal linking.

With the ultimate guide to internal linking for ecommerce in 2024, you now have the knowledge and tools to effectively implement and optimize internal linking on your ecommerce site. By following the best practices outlined in this guide, you can improve the user experience, increase engagement, and boost your site’s search engine rankings. So, start implementing these strategies today and watch your ecommerce business grow and flourish.