Link Building Strategies for Boosting Your Ecommerce SEO (2023)

What is link building?

Link building is the process of acquiring hyperlinks from other websites to your own. These hyperlinks, also known as backlinks, are crucial for the search engine optimization (SEO) of your ecommerce shop.

Why is link building important?

Link building is important because search engines like Google use backlinks as one of the key factors to determine the ranking of a website. The more high-quality backlinks your ecommerce site has, the higher it is likely to rank in search engine results pages (SERPs).

Best link building strategies

Guest blogging

Guest blogging involves writing and publishing an article on someone else’s website or blog. This is a great way to gain exposure to a new audience and also acquire backlinks to your ecommerce site.

Creating useful content

By creating high-quality, useful content on your ecommerce site, you increase the likelihood of other websites linking to your content. This can include how-to guides, infographics, and in-depth product reviews.

Resource page link building

Resource pages are pages on a website that list helpful links and resources for a specific topic. Reach out to website owners and ask them to include a link to your ecommerce site on their resource page if it is relevant and useful for their audience.

Replacing broken links

Search for broken links on websites related to your ecommerce niche and reach out to the website owner with a suggestion to replace the broken link with a link to your relevant content.

Posting on forums and social media

Participating in forums and social media groups related to your ecommerce niche can help you build relationships with other website owners and gain opportunities for backlinks.

Linking existing mentions

Search for mentions of your ecommerce shop on other websites and reach out to ask for a backlink to be added to the mention.

Internal link building

Internal link building involves linking to other pages within your ecommerce site. This helps to establish a hierarchy and spread link equity throughout your site.

Tips for developing a good link building strategy

Identify your target audience

Understanding your target audience will help you create content that is valuable and relevant to them, increasing the likelihood of other websites linking to your content.

Audit your content regularly

Regularly auditing your content will help you identify opportunities for new backlinks and ensure that your existing backlinks are still relevant and working.

Write clear anchor text

When obtaining backlinks, use clear and descriptive anchor text that accurately reflects the content you are linking to.

Optimize your content for mobile

With an increasing number of users accessing the internet on mobile devices, it is important to ensure that your content is optimized for mobile to improve user experience and encourage backlinks.

Focus on quality over quantity

Focus on acquiring backlinks from high-quality, authoritative websites rather than pursuing a high quantity of backlinks from low-quality sites.

Link building strategies FAQ

How can link building benefit my brand?

Link building can benefit your brand by improving your ecommerce site’s visibility in search engine results, driving targeted traffic to your site, and establishing your brand as an authority in your niche.

What is a backlink analysis?

A backlink analysis involves evaluating the backlink profile of your ecommerce site, including the quantity, quality, and relevance of backlinks, to identify opportunities for improvement in your link building strategy.

What counts as link-worthy content?

Link-worthy content is content that is informative, valuable, and relevant to your target audience. This can include in-depth guides, case studies, industry reports, and unique data or insights.


Link building is a crucial aspect of SEO for ecommerce shops. By implementing effective link building strategies, you can improve the visibility and authority of your ecommerce site, driving targeted traffic and ultimately boosting your sales and growth in 2023 and beyond.