What is augmented reality (AR)?
Augmented reality (AR) is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. In simpler terms, it adds digital elements to a live view often by using the camera on a smartphone or tablet.
11 augmented reality examples
1. HORNE’s AR-rendered products
HORNE, a home decor and furniture retailer, uses AR to allow customers to visualize how their products will look in their own homes. This technology helps customers make more informed purchasing decisions and reduces the likelihood of returns.
2. Amorepacific’s AR mirror
Amorepacific, a beauty and cosmetics company, has developed an AR mirror that allows customers to virtually try on makeup products. This not only enhances the customer experience but also reduces the need for physical testers, especially in the current health climate.
3. Rebecca Minkoff’s AR-rendered products
Rebecca Minkoff, a fashion brand, uses AR to create virtual fitting rooms. Customers can see how clothing items will look on them without actually trying them on, making the online shopping experience more interactive and personal.
4. Gucci’s Virtual 25 shoes
Gucci has introduced AR technology that allows customers to try on their shoes virtually. This not only adds an element of fun to the shopping experience but also helps customers make more confident purchasing decisions.
5. Nomatic’s 3D models
Nomatic, a travel gear company, uses AR to create 3D models of their products. This allows customers to see the products from all angles and get a better sense of their features and functionality.
6. Glenlivet’s interactive game
Glenlivet, a whisky brand, created an AR game that allows customers to interact with their product packaging. This unique and engaging experience helps the brand stand out and creates a memorable interaction with their product.
7. The Smithsonian’s AR dinosaurs
The Smithsonian Museum has used AR to bring dinosaurs to life. Visitors can use their smartphones to see realistic, moving dinosaurs overlaid on their surroundings, creating an immersive and educational experience.
8. QuiverVision’s AR books
QuiverVision has developed AR coloring books that come to life when viewed through a smartphone or tablet. This innovative use of AR adds a new dimension to traditional coloring books and keeps children engaged and entertained.
9. Ikea Place
Ikea Place is an app that uses AR to allow customers to visualize how furniture and home decor items will look in their own homes. This helps customers make better purchasing decisions and reduces the likelihood of returns.
10. Pokémon Go
Pokémon Go took the world by storm with its use of AR to bring Pokémon into the real world. The game’s success demonstrated the massive potential of AR for engaging and entertaining large audiences.
11. 19 Crimes’ AR wine labels
19 Crimes, a wine brand, uses AR to bring their wine labels to life. Customers can use the Living Wine Labels app to see and interact with the stories behind each bottle, creating a unique and memorable experience.
Augmented reality examples FAQ
What is the difference between VR and AR?
Virtual reality (VR) creates a completely artificial environment, while augmented reality (AR) overlays digital elements onto the real world. VR is fully immersive, while AR enhances the real world with digital elements.
Where is augmented reality being used?
Augmented reality is being used in a wide range of industries, including retail, beauty and fashion, entertainment, education, and more. It has applications in marketing, customer experience, product visualization, and interactive entertainment.
What are the benefits of using augmented reality in marketing?
Using augmented reality in marketing can enhance the customer experience, increase engagement, and differentiate a brand from its competitors. It can also help customers make more informed purchasing decisions and reduce the likelihood of returns, ultimately driving sales and customer satisfaction.
This list of augmented reality examples demonstrates the diverse and innovative ways in which AR technology is being used to enhance the customer experience, drive sales, and create memorable interactions with products and brands. As AR continues to evolve and become more accessible, ecommerce businesses have the opportunity to leverage this technology to stand out in a crowded market and provide unique and engaging experiences for their customers.