Black Friday Checklist: 25 Tips To Prepare for BFCM (2023)

Black Friday checklist: 25 ways to prepare

Black Friday and Cyber Monday (BFCM) are some of the most significant shopping days of the year. With proper planning and execution, you can make the most out of this season. Here’s a comprehensive checklist to help you prepare for a successful BFCM in 2023.

1. Plan for a longer sales period

Extend your sales period beyond just Black Friday and Cyber Monday. Consider starting your promotions earlier and running them through the entire weekend or even the entire week to maximize your sales potential.

2. Leverage data to identify products for BFCM promotion

Use your sales data and analytics to identify your best-selling products and prioritize them for BFCM promotion. Understanding your customers’ buying patterns will help you tailor your offerings to meet their needs.

3. Craft an irresistible BFCM offer

Create attractive discounts, bundle deals, and limited-time offers to entice customers. Make sure your promotions stand out and provide real value to your customers.

4. Set your holiday shipping strategy

Anticipate the increase in orders and plan ahead for your shipping strategy. Consider offering free shipping, expedited shipping options, or local pickup to meet the demands of your customers.

5. Reward loyal customers

Offer exclusive deals or early access to your loyal customers. Show your appreciation for their support and encourage repeat purchases.

6. Organize your upcoming sales

Plan and organize your upcoming sales, inventory, and staffing needs to ensure a smooth and successful BFCM for your ecommerce shop.

7. Double down on your top sales channels

Identify your top-performing sales channels and allocate more resources to maximize your reach and conversions on those platforms.

8. Retarget past visitors and customers

Use retargeting ads and email campaigns to re-engage past visitors and customers. Remind them about your upcoming BFCM promotions and encourage them to return to your store.

9. Plan and launch your email marketing campaigns early

Prepare your email marketing campaigns well in advance. Craft compelling email content and schedule your campaigns to reach your customers at the right time.

10. Update your homepage with seasonal creative

Create a festive and engaging homepage with seasonal imagery and BFCM promotions. Make it easy for your customers to find your deals and offerings.

11. Assess your site for mobile-friendliness

Ensure your website is mobile-friendly to accommodate the increasing number of shoppers using mobile devices. Optimize your site for a seamless mobile shopping experience.

12. Test and prepare your store for traffic surges

Perform load testing on your website to ensure it can handle increased traffic during BFCM. Make necessary adjustments to improve site performance and prevent any downtime.

13. Benchmark and grow your conversion rate

Review your conversion rate and identify areas for improvement. Implement strategies to optimize your conversion rate and drive more sales from your website traffic.

14. Increase conversion with buy now, pay later

Consider offering buy now, pay later options to make your products more accessible to customers. This can help increase your average order value and conversion rate.

15. Leverage chatbots to drive conversion

Implement chatbots to provide instant support and assistance to your customers. Use chatbots to guide customers through the purchase process and answer any questions they may have.

16. Assess your checkout experience

Streamline your checkout process to minimize friction and reduce cart abandonment. Optimize your checkout for a seamless and hassle-free experience for your customers.

17. Go international

Consider expanding your reach to international markets. Localize your offerings and marketing to attract and cater to global customers during BFCM.

18. Optimize order and fulfillment workflows

Review and optimize your order and fulfillment processes to handle the increase in orders during BFCM. Ensure timely processing and shipping to meet customer expectations.

19. Serve shoppers in person with Shopify POS

If you have a physical retail presence, leverage Shopify POS to serve in-store customers and seamlessly sync your sales data with your online store.

20. Provide prompt and personal customer support

Be prepared to handle an increase in customer inquiries and support requests. Provide prompt and personalized support to ensure a positive shopping experience for your customers.

21. Offer easy and hassle-free returns

Create a clear and easy return policy to instill confidence in your customers. Make it hassle-free for customers to return or exchange their purchases if needed.

22. Create contingency plans

Prepare for the unexpected by creating contingency plans for various scenarios such as technical issues, inventory shortages, or shipping delays. Be ready to adapt and respond to any challenges that may arise.

23. Monitor analytics for actionable insights

Track and analyze your website and marketing analytics to gain insights into customer behavior and campaign performance. Use these insights to make informed decisions and optimize your strategies for BFCM.

24. Turn seasonal shoppers into year-round customers

Focus on building long-term customer relationships beyond BFCM. Offer incentives for customers to return and continue shopping with your store throughout the year.

25. Reflect on what worked and what didn’t

After BFCM, take the time to evaluate your performance and results. Identify what worked well and areas for improvement to inform your strategy for future holiday seasons.

Here’s to a successful BFCM and holiday season

By following this comprehensive checklist, you’ll be well-prepared to make the most out of Black Friday and Cyber Monday in 2023. Prepare early, execute strategically, and deliver exceptional value to your customers to achieve success during this critical shopping period.

Black Friday checklist FAQ

How do I prepare for Black Friday?

To prepare for Black Friday, plan your promotions, optimize your website, and ensure your operations are ready to handle increased traffic and orders. Craft compelling offers and marketing campaigns to attract and convert customers during this busy shopping period.

When should I start my Black Friday sales?

Consider starting your Black Friday sales earlier to take advantage of the extended shopping period. Launch your promotions well before Black Friday to capture the attention of early bird shoppers and maximize your sales potential.

How do you attract customers on Black Friday?

To attract customers on Black Friday, create irresistible offers, leverage targeted marketing, and provide a seamless shopping experience. Stand out from the competition with unique promotions and compelling messaging to draw customers to your store.

What sells the most on Black Friday?

Electronics, gadgets, fashion, and home goods are some of the top-selling categories on Black Friday. However, the best-selling products can vary based on consumer trends and demand, so it’s essential to leverage your data and insights to tailor your offerings to your specific audience.