How to Effectively Showcase Featured Products and Smart Collections in 2024
What are featured products?
Featured products are items that are given special prominence on an ecommerce website. They are typically displayed in a prominent location and are often chosen to be featured because they are bestsellers, new arrivals, or seasonal items.
Where to showcase featured products online
Homepage
The homepage of your ecommerce website is the first place that many visitors will see, so it’s a prime location to showcase featured products. This can be done using banners, carousels, or grid layouts.
Product pages
On individual product pages, you can showcase related or complementary items as featured products. This can help to increase the average order value by encouraging customers to add more items to their cart.
Checkout
During the checkout process, you can display featured products as add-ons or last-minute impulse buys. This can help to increase the order value and provide a final opportunity to showcase popular or high-margin items.
Offsite
Featured products can also be showcased offsite, such as in email marketing campaigns, social media posts, or digital advertisements. This can help to drive traffic back to your ecommerce website and increase the visibility of certain products.
Which products should you feature?
Bestselling
Featuring bestselling products can help to capitalize on their popularity and encourage further sales. These items have already proven to be in demand, so showcasing them prominently can lead to more conversions.
New products
New arrivals often generate excitement among customers, so featuring them can help to increase their visibility and drive sales. This can also help to keep your ecommerce website feeling fresh and up-to-date.
Seasonal
Seasonal items, such as holiday or summer products, can be featured to capitalize on the heightened demand during specific times of the year. This can help to drive sales and create a sense of urgency among customers.
Slow moving
Slow-moving or overstocked items can be featured to help clear out inventory and drive sales. By giving them special prominence, you can increase their visibility and encourage customers to make a purchase.
High margin
Featuring high-margin products can help to increase the profitability of your ecommerce business. By showcasing these items, you can encourage customers to purchase more lucrative items and boost your bottom line.
How to add featured products to your Shopify store
Adding featured products to your Shopify store is a straightforward process. You can use the built-in functionality to select specific items to showcase, and then customize how they are displayed on your website.
Featured products FAQ
What are examples of featured products?
Examples of featured products include bestsellers, new arrivals, seasonal items, slow-moving inventory, and high-margin products. These items are given special prominence on ecommerce websites to increase their visibility and drive sales.
What does it mean to feature a product?
To feature a product means to give it special prominence on an ecommerce website. This can include displaying it on the homepage, product pages, checkout, or offsite, and can help to increase its visibility and drive sales.
What is the difference between featured and popular products?
Featured products are specifically chosen to be showcased prominently on an ecommerce website, while popular products are items that have high sales volume or customer interest. Featuring a product can help to make it more popular, but popular products may not necessarily be featured.
With the right strategies and tools, showcasing featured products and smart collections can significantly impact the success of your ecommerce business. By carefully selecting and prominently displaying these items, you can increase their visibility, drive sales, and maximize the potential of your online store.