What is a hero image?
A hero image is a large, bold, and visually striking image that is prominently placed on a website’s homepage or key landing pages. It is often the first visual element that visitors see when they arrive at a website and plays a crucial role in creating a strong first impression.
What should a good website hero image include?
1. An eye-catching image
When choosing an image for your hero section, it should be visually appealing and relevant to your brand and products. Here are some options for sourcing compelling images:
Stock photo image resources
There are several stock photo websites that offer a wide range of high-quality images for commercial use. Some popular options include Unsplash, Pexels, and Pixabay.
No cost, royalty-free image resources
These platforms provide free images that can be used without any licensing fees or royalties.
Paid image resources
If you have a budget for purchasing images, paid stock photo websites like Shutterstock and Adobe Stock offer premium quality images.
Hire a freelance photographer
If you want unique and custom images for your hero section, consider hiring a freelance photographer to capture high-quality photos that align with your brand’s aesthetic.
2. Compelling copy
The text accompanying your hero image should be concise, engaging, and convey your brand’s message clearly. It could be a tagline, a value proposition, or a compelling offer that encourages visitors to explore further.
3. Strong Call-To-Action
Include a clear call-to-action (CTA) button that prompts visitors to take the next step, whether it’s to shop now, explore a collection, or sign up for a newsletter. The CTA should be prominently displayed and visually distinct from the background image.
Understand the purpose of your hero image
1. To help build your brand and tell your story
Your hero image should reflect your brand’s identity and convey the story behind your products or services. It’s an opportunity to make a memorable impression and connect with your audience on an emotional level.
2. To answer customer questions
Your hero image can address common customer concerns or questions, such as showcasing product features, demonstrating use cases, or highlighting key benefits.
3. To highlight your value proposition
Use your hero image to communicate what sets your brand apart and why customers should choose your products. It’s an opportunity to showcase unique selling points and create a compelling reason for visitors to explore further.
4. To make an announcement
If you have a new product launch, a limited-time promotion, or an important update to share, your hero image can be an effective way to capture attention and drive action.
Optimize your website with a stunning hero image
A well-crafted hero image can significantly impact your website’s performance and user engagement. Here’s how to optimize your website with a compelling hero image:
How to create a hero image for your online store
1. Use high-quality product imagery
If you’re selling products, showcasing high-quality images of your best-selling or featured products can be a powerful way to capture attention and drive conversions.
2. Create a graphic using an online design tool
Online design tools like Canva or Adobe Spark offer templates and design features that make it easy to create visually appealing graphics for your hero section, even if you’re not a graphic designer.
3. Add the most-relevant call-to-action
Ensure that your CTA is aligned with the primary goal of your website, whether it’s to encourage sales, newsletter sign-ups, or lead generation. Make it clear and compelling to drive action.
4. Use video as part of your hero image
Video content can be highly engaging and can help to communicate your brand’s story or product benefits more effectively than static images. Consider incorporating video into your hero section for a dynamic and interactive experience.
5. Regularly update your hero image
Keep your hero image fresh and relevant by updating it regularly to reflect seasonal promotions, new product launches, or evolving brand messaging. A static hero image can become stale over time, so make sure to keep it dynamic.
Website hero image FAQ
How do I add a hero image to my website?
Most website platforms and content management systems offer specific sections or features for adding hero images. Depending on your platform, you may be able to upload an image directly or customize the hero section using a visual editor.
What size should a hero image be on a website?
While specific dimensions can vary based on your website’s design and layout, a good rule of thumb is to use high-resolution images that are at least 1200 pixels wide to ensure clarity and visual impact.
What is the purpose of a website hero image?
The purpose of a hero image is to captivate visitors, communicate your brand’s message, and guide them towards taking a desired action, such as making a purchase, signing up, or exploring further.
What should a hero image contain?
A hero image should contain a visually striking image, compelling copy, and a clear call-to-action that aligns with your website’s goals and objectives. It should also convey your brand’s identity and value proposition effectively.