What are the benefits of Pinterest advertising?
When it comes to advertising your ecommerce shop, Pinterest can be a powerful platform to consider. Here are some of the benefits of using Pinterest ads:
Your ads can earn you sales
Unlike other platforms where the main goal is to gain traffic, Pinterest can actually drive direct sales. With the right targeting and compelling visuals, your ads can lead to immediate purchases.
Your ads can be shown to users who are browsing on Pinterest
Unlike social media platforms where users are mainly connecting with friends and family, Pinterest is a platform where users actively search and engage with content related to their interests. This means your ads can reach users who are already in a shopping mindset.
Your Pinterest ads can also appear in search results on Pinterest
When users search for products or ideas on Pinterest, your ads can appear in the search results, increasing the visibility of your products to potential customers.
Pinterest ad types
There are several types of ads you can create on Pinterest to promote your ecommerce shop:
Standard pins
These are regular pins that you can promote to reach a larger audience. They appear just like regular pins but are boosted to reach more people.
Video pins
Video pins are a great way to capture users’ attention as they scroll through their feeds. They can be up to 15 seconds long and are a great way to showcase your products in action.
Carousel pins
Carousel pins allow you to feature multiple images in a single ad, giving users a more in-depth look at your products or collections.
Shopping pins
These are perfect for ecommerce shops, as they allow users to see the price of the product and make a purchase without leaving Pinterest.
Collections
Collections ads allow you to feature multiple products in a single ad, making it easy for users to discover and shop from your shop.
Pinterest ad sizes
When creating your Pinterest ads, it’s important to use the right dimensions to ensure they look great on the platform. The recommended aspect ratio for Pinterest ads is 2:3, with a minimum width of 600 pixels.
How much do Pinterest ads cost?
The cost of Pinterest ads can vary based on several factors, including your targeting, bid strategy, and the quality of your ad. You can set a daily or lifetime budget for your ads, and you’ll only pay when someone clicks on your ad or engages with it in some way.
How to create a Pinterest ad
Creating a Pinterest ad is a straightforward process. Here’s a step-by-step guide to creating your first Pinterest ad:
1. Create an automated campaign
Start by selecting the “Create ad” button in Pinterest Ads Manager and choose the “Automatic targeting” option to let Pinterest optimize your ad delivery.
2. Choose your objective
Select the objective that aligns with your goals, whether it’s to drive traffic to your website, increase conversions, or promote brand awareness.
3. Select or create your pin
Choose an existing pin from your Pinterest account or create a new pin specifically for the ad.
4. Choose your ad location
Select where you want your ad to appear, whether it’s in the Pinterest feed, search results, or other placements.
5. Choose your budget
Set a budget for your campaign, either as a daily amount or a lifetime budget, and select your bid strategy.
6. Review your ad and publish
Review your ad details, including targeting, budget, and bid, and then publish your ad to start reaching potential customers.
7. Track your results
Once your ad is live, monitor its performance in Pinterest Ads Manager to see how it’s resonating with your audience and making adjustments as needed.
Pinterest Ads best practices
When creating your Pinterest ads, keep these best practices in mind to maximize their effectiveness:
Test different strategies
Experiment with different targeting options, ad formats, and creative to see what resonates best with your audience.
Make the most out of your description
Use the description to provide additional context about your products and entice users to click through to your website.
Skip the hashtags
Unlike other social media platforms, hashtags are not necessary on Pinterest. Instead, focus on writing compelling copy that describes your products and encourages engagement.
Choose your landing page carefully
Ensure that the landing page you’re directing users to aligns with the content of your ad and provides a seamless shopping experience.
Use video
Video content tends to perform well on Pinterest, so consider incorporating video pins into your ad strategy to capture users’ attention.
Install the conversion tag onto your site
By installing the Pinterest conversion tag on your website, you’ll be able to track the actions users take after clicking on your ads, providing valuable insights into your ad performance.
Pinterest ads: Boost your marketing efforts
By incorporating Pinterest ads into your marketing strategy, you can expand your reach, drive sales, and connect with users who are actively seeking out products like yours. With the right approach and creative, Pinterest ads can be a valuable addition to your ecommerce marketing efforts.
Pinterest ads FAQ
How much do ads cost on Pinterest?
The cost of ads on Pinterest can vary based on your targeting, bid strategy, and the quality of your ad. You can set a budget that aligns with your goals and only pay when users engage with your ad.
How do you promote on Pinterest?
To promote your products on Pinterest, you can create and run ads through Pinterest Ads Manager, where you can target specific audiences and set your budget and bid strategy.
What type of ads do best on Pinterest?
While the performance of ads can vary based on your unique audience and products, video pins, shopping pins, and carousel pins tend to perform well on Pinterest due to their engaging and visually appealing nature.