Bing Ads app updated, Google Search Console releases URL tool & more – 2024 Update

As we kick off 2024, the digital marketing landscape is buzzing with new updates and tools to help ecommerce shops grow and thrive. From the latest Bing Ads app update to the release of Google Search Console’s URL tool, there are plenty of exciting developments to keep an eye on. In this article, we’ll dive into these updates and explore how they can benefit ecommerce businesses.

Bing Ads App Gets a Makeover

The Bing Ads app has recently undergone a significant update, aimed at providing users with a more streamlined and intuitive experience. The new version of the app boasts a range of new features, including improved campaign management tools, enhanced reporting capabilities, and a more user-friendly interface. With these updates, ecommerce shop owners can expect to have greater control and visibility over their Bing Ads campaigns, ultimately leading to improved performance and ROI.

Google Search Console Introduces URL Tool

In a bid to help ecommerce shops better understand and optimize their online presence, Google Search Console has unveiled a new URL inspection tool. This tool allows website owners to check the status of individual URLs on their site, identify any indexing or crawling issues, and request re-indexing for updated content. With this new feature, ecommerce businesses can ensure that their website is being properly indexed and displayed in Google search results, ultimately driving more traffic and sales.

Facebook Ads Rolls Out Advanced Targeting Options

Meanwhile, Facebook Ads has rolled out a series of advanced targeting options, allowing ecommerce businesses to reach their ideal audience with greater precision. These new options include the ability to target users based on their interests, behaviors, and demographics, as well as the ability to create custom audiences from website visitors and customer lists. With these advanced targeting options, ecommerce shops can ensure that their ad spend is being directed towards the most relevant and valuable prospects, leading to improved conversion rates and ROI.

Instagram Shopping Gets an Upgrade

For ecommerce businesses leveraging Instagram as a sales channel, the platform’s shopping feature has received a significant upgrade. Instagram Shopping now allows users to tag multiple products in a single post, making it easier for followers to discover and purchase items directly from their feed. Additionally, Instagram has introduced new shoppable ad formats, such as collection ads and dynamic ads, to help ecommerce businesses showcase their products in a more engaging and actionable way. With these upgrades, ecommerce shops can tap into the power of visual commerce and drive more sales through the platform.

Conclusion

As we move further into 2024, the digital marketing landscape continues to evolve, presenting ecommerce businesses with exciting new opportunities to grow and succeed. From the latest updates in Bing Ads and Google Search Console to the advanced targeting options in Facebook Ads and the upgraded Instagram Shopping features, there is no shortage of tools and strategies to help ecommerce shops thrive. By staying informed and leveraging these updates to their advantage, ecommerce businesses can position themselves for greater success in the year ahead.