Expanding Your E-commerce Reach: Google Shopping Now Available in India in English and Hindi (2024 Update)

Why you should care

Expanding your e-commerce reach is crucial for the growth of your online shop. With Google Shopping now available in India in both English and Hindi, you have the opportunity to tap into a whole new market and connect with millions of potential customers. This update is a game-changer for e-commerce businesses looking to expand their reach and increase their sales.

More about Google Shopping India

Google Shopping is a platform that allows users to search for, view, and compare products from various online retailers. It provides a convenient way for shoppers to find the best deals and make purchases directly from the search results. In 2024, Google announced that it would be launching Google Shopping in India, offering a localized experience in both English and Hindi languages.

Key benefits of Google Shopping India

1. Increased visibility: By listing your products on Google Shopping India, you can significantly increase your visibility and reach a wider audience. Your products will appear in relevant search results, making it easier for potential customers to discover and purchase from your e-commerce shop.

2. Targeted advertising: With Google Shopping ads, you can target specific keywords and demographics to reach the right audience. This ensures that your products are being seen by users who are most likely to be interested in making a purchase, increasing the ROI of your advertising efforts.

3. Multi-language support: The availability of Google Shopping in both English and Hindi means that you can cater to a diverse market and connect with customers who prefer to browse and shop in their preferred language. This can help you build trust and rapport with potential customers, leading to higher conversion rates.

How to get started with Google Shopping India

1. Create a Merchant Center account: The first step to getting your products listed on Google Shopping India is to create a Merchant Center account. This will allow you to upload your product data, manage your inventory, and monitor the performance of your listings.

2. Optimize your product feed: To ensure that your products appear in relevant search results, it’s important to optimize your product feed with accurate and detailed information. This includes high-quality images, clear product descriptions, and competitive pricing.

3. Set up Google Shopping ads: Once your products are listed on Google Shopping, you can create and manage ads to promote your products to potential customers. This includes setting bids, creating compelling ad copy, and targeting specific keywords and demographics.

4. Monitor and optimize performance: It’s essential to regularly monitor the performance of your Google Shopping listings and ads. This can help you identify areas for improvement, such as adjusting bids, optimizing product data, and refining your targeting to maximize your results.


The availability of Google Shopping in India in both English and Hindi is a significant opportunity for e-commerce shops looking to expand their reach and tap into a new market. By leveraging this platform, you can increase your visibility, target the right audience, and connect with potential customers in their preferred language. With the right strategy and execution, Google Shopping India can be a powerful tool for driving growth and increasing sales for your e-commerce business.