Last-minute Growth and Marketing Hacks for E-commerce Shops 2024

Take advantage of free product listings

With the rise of e-commerce, many platforms are offering free product listings to help businesses reach more customers. Take advantage of this opportunity to showcase your products without the added cost. Platforms like Google Shopping and Microsoft Merchant Center offer free product listings, so make sure to optimize your product data and take advantage of this free exposure.

Add structured data to signal relevance and inform shoppers

Structured data helps search engines understand the content of your website, which can lead to better visibility in search results. By adding structured data to your e-commerce site, you can signal relevance to search engines and provide valuable information to shoppers, such as pricing, availability, and product reviews. This can help improve your click-through rate and ultimately drive more sales.

Refresh and reposition your evergreen content

Evergreen content is timeless and can continue to drive traffic and sales for your e-commerce shop. Take this opportunity to refresh and reposition your evergreen content to make it more relevant to holiday shoppers. This could include updating product guides, creating holiday-themed blog posts, or showcasing seasonal promotions. By repositioning your evergreen content, you can attract new customers and increase your sales.

Create category and product pages specifically for holiday shoppers

During the holiday season, shoppers are often looking for gift ideas and seasonal promotions. Create category and product pages specifically tailored to holiday shoppers to make it easier for them to find the perfect gifts. Highlight seasonal products, offer gift guides, and showcase limited-time promotions to capture the attention of holiday shoppers and drive more sales.

Things that can hurt your visibility and sales during the holiday season

While there are many opportunities to grow and market your e-commerce shop during the holiday season, there are also pitfalls to avoid. Common mistakes that can hurt your visibility and sales include not optimizing your site for mobile, ignoring customer reviews, and neglecting social media engagement. Make sure to address these issues to ensure that your e-commerce shop is well-positioned to capitalize on the holiday season.


With the holiday season fast approaching, it’s important to take advantage of last-minute growth and marketing hacks to maximize your e-commerce shop’s potential. By leveraging free product listings, adding structured data, refreshing evergreen content, creating holiday-specific pages, and avoiding common pitfalls, you can set your e-commerce shop up for success in 2024. Start implementing these strategies now to make the most of the holiday season and drive more sales for your e-commerce shop.