Vertical Search Is What Search Engines Should Do
When it comes to ecommerce shops, it’s important to understand the concept of vertical search. Vertical search refers to a search engine that focuses on a specific industry or type of content, such as products or services. Google, as a general search engine, may not always prioritize ecommerce sites in its search results. This is where understanding Google’s favoritism and how it affects ecommerce shops becomes crucial.
Google+ Is Not Vertical Search
Many ecommerce shop owners mistakenly believe that Google+ is a vertical search engine for products. However, Google+ is more of a social network and not a dedicated platform for product searches. It’s important to differentiate between social media platforms and vertical search engines when understanding Google’s favoritism.
Google+ Is First Non-Search Engine With “Results” In Google
Despite not being a vertical search engine, Google+ still has an impact on search results. Google often displays Google+ profiles and posts in its search results, which can influence the visibility of ecommerce shops. Understanding how Google+ affects search results is essential for ecommerce shop owners looking to improve their online presence.
Google Video Vs. YouTube
When it comes to video content, Google Video and YouTube are often compared. Google Video was once Google’s video hosting service, but it has since been overshadowed by YouTube. Ecommerce shop owners should be aware of the differences between these platforms and how they impact search results.
Google+ Results = YouTube, Not Google Video
Despite the decline of Google Video, Google+ results are closely tied to YouTube. This means that ecommerce shops with a strong presence on YouTube may see better visibility in Google search results. Understanding this connection can help ecommerce shop owners leverage video content for improved search rankings.
So Build A Real “Who To Follow” Search Engine
One way for ecommerce shops to navigate Google’s favoritism is to focus on building a strong online presence outside of traditional search results. This can include creating engaging content on platforms like YouTube, leveraging social media, and building a network of followers. By creating a “Who to Follow” search engine, ecommerce shop owners can attract more organic traffic and improve their visibility online.
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