Google’s New Features for Ecommerce Shops: Local Store Details and Free Promoted Pins

Google has recently released two new features that are designed to help ecommerce shops connect with local customers and drive more traffic to their online stores. These features, Local Store Details and Free Promoted Pins, are powerful tools that can help ecommerce businesses increase their visibility and attract more customers. In this article, we’ll take a closer look at these new features and explore how ecommerce shops can leverage them to grow their businesses.

Local Store Details: Connecting with Local Customers

One of the biggest challenges for ecommerce shops is connecting with local customers. While online advertising and marketing can help reach a global audience, it can be difficult to attract local customers who are looking for products and services in their area. Google’s Local Store Details feature aims to solve this problem by providing ecommerce shops with a way to showcase their physical locations and connect with local customers.

With Local Store Details, ecommerce shops can add detailed information about their physical stores, including the address, opening hours, and contact details. This information is displayed on Google Maps and in local search results, making it easier for local customers to find and visit the store. By leveraging this feature, ecommerce shops can attract more foot traffic to their physical locations and drive more sales.

How to Use Local Store Details

To take advantage of Local Store Details, ecommerce shops need to claim and verify their Google My Business listing. Once the listing is verified, they can add and update their store details, ensuring that local customers have access to accurate and up-to-date information. Additionally, ecommerce shops can use Google Posts to highlight promotions, events, and product launches, further increasing their visibility in local search results.

Free Promoted Pins: Driving Traffic to Online Stores

In addition to Local Store Details, Google has also introduced Free Promoted Pins, a new feature that allows ecommerce shops to promote their products on Google Maps at no cost. By using Free Promoted Pins, ecommerce shops can showcase their products to local customers who are searching for similar items in their area.

Free Promoted Pins appear on Google Maps when a customer searches for a specific product or category, making it easier for them to discover and browse products from nearby ecommerce shops. This feature not only increases the visibility of ecommerce shops on Google Maps but also drives more traffic to their online stores, ultimately leading to more sales and revenue.

How to Use Free Promoted Pins

To start using Free Promoted Pins, ecommerce shops need to have a Google My Business listing with a verified address. They can then create local inventory ads, which will be eligible to appear as Free Promoted Pins on Google Maps. By optimizing their product listings and targeting relevant keywords, ecommerce shops can maximize the impact of Free Promoted Pins and attract more local customers to their online stores.


Google’s new features for ecommerce shops, Local Store Details and Free Promoted Pins, offer valuable opportunities for businesses to connect with local customers and drive more traffic to their online stores. By leveraging these features effectively, ecommerce shops can increase their visibility, attract more customers, and ultimately grow their businesses. As Google continues to innovate and introduce new tools for ecommerce businesses, it’s important for shop owners to stay up-to-date with the latest features and take advantage of them to stay ahead of the competition.

Overall, Local Store Details and Free Promoted Pins are powerful additions to Google’s suite of tools for ecommerce shops, and they have the potential to make a significant impact on the way businesses connect with local customers and drive sales. By understanding how to use these features and implementing them effectively, ecommerce shops can position themselves for success in an increasingly competitive market.