How To Use Google Maps Marketing To Grow Your Ecommerce Business (2024)

What is Google Maps marketing?

Google Maps marketing is a strategy that businesses can use to promote themselves on Google Maps. This can include optimizing their Google Business Profile, running location-based ads, and using local SEO tactics to increase their visibility on the map.

Organic approach vs. paid approach

There are two main approaches to Google Maps marketing: organic and paid. Organic strategies involve optimizing your Google Business Profile and using local SEO tactics to improve your visibility on the map. Paid approaches involve running location-based ads to target potential customers in specific geographic areas.

Benefits of Google Maps marketing

There are several benefits to using Google Maps marketing for your ecommerce business. These include increased visibility in local search results, the ability to attract foot traffic to physical store locations, and the opportunity to target potential customers in specific geographic areas.

Building a Google Business Profile

One of the first steps in Google Maps marketing is to create or claim your Google Business Profile. This is a free tool that allows businesses to manage their presence on Google Maps and in local search results.

How to optimize your Google Business Profile for Google Maps marketing

1. Relevance

Make sure that the information on your Google Business Profile is accurate and up-to-date. This includes your business name, address, phone number, and website URL.

2. Distance

Include relevant keywords in your business description and use them strategically in your profile to improve your relevance to local search queries.

3. Prominence

Encourage customers to leave reviews on your Google Business Profile, as positive reviews can improve your prominence in local search results.

How to track and analyze your Google Maps marketing efforts

Once you have implemented your Google Maps marketing strategy, it’s important to track and analyze your efforts to see what is working and what can be improved. You can use tools like Google Analytics and Google My Business Insights to monitor your performance.

Google Maps marketing FAQ

How much does it cost to advertise on Google Maps?

The cost of advertising on Google Maps can vary depending on factors like the competitiveness of your target location and the targeting options you choose. You can set a budget and only pay when potential customers interact with your ad.

How can I improve my local SEO for Google Maps marketing?

To improve your local SEO for Google Maps marketing, focus on optimizing your website for local search, creating local content, and building high-quality backlinks from local sources.

Is Google Maps marketing suitable for all types of businesses?

Google Maps marketing is suitable for a wide range of businesses, especially those with physical store locations or those that want to target potential customers in specific geographic areas. However, the effectiveness of the strategy can vary depending on the nature of the business and its target audience.


Google Maps marketing can be a powerful tool for growing your ecommerce business, especially if you have physical store locations or want to target potential customers in specific geographic areas. By optimizing your Google Business Profile, using local SEO tactics, and running location-based ads, you can increase your visibility on the map and attract more customers to your online store.