Google Ads vs. Facebook Ads: Which Is Best for Your Ecommerce Business in 2024?

Google Ads vs. Facebook Ads: similarities and differences

When it comes to digital marketing for ecommerce businesses, Google Ads and Facebook Ads are two of the most popular platforms. Both offer unique advantages and have their own set of differences. Understanding these differences is crucial for determining which platform is best for your ecommerce business in 2024.

Reach

Google Ads are displayed on the search engine results page, allowing businesses to reach potential customers who are actively searching for products or services. On the other hand, Facebook Ads are displayed within the Facebook platform, targeting users based on their interests, behaviors, and demographics. This means that Facebook Ads have a broader reach in terms of audience, while Google Ads have a more targeted reach.

Targeting options

Facebook Ads offer advanced targeting options, allowing businesses to reach specific demographics, interests, and behaviors. Google Ads, on the other hand, target users based on their search queries, meaning the targeting is more intent-based. This makes Google Ads more effective in reaching users who are actively looking to make a purchase.

Ad formats

Google Ads offer a variety of ad formats, including text ads, display ads, and shopping ads. Facebook Ads, on the other hand, offer a wide range of ad formats, including image ads, video ads, carousel ads, and more. This gives businesses more flexibility in terms of creative options on Facebook Ads compared to Google Ads.

What are Google Ads?

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to display ads on Google’s search engine and other properties.

How do Google Ads work?

Businesses bid on keywords that are relevant to their target audience. When a user searches for those keywords, Google displays the ads at the top or bottom of the search results page.

Advantages of using Google Ads

Extensive reach

Google is the most popular search engine, with billions of searches conducted every day. This means that businesses have the potential to reach a massive audience through Google Ads.

Attracting a high purchase intent audience

Users who are searching on Google are often in the consideration or purchase phase of the buyer’s journey. This means that businesses can attract a high-intent audience through Google Ads.

3 examples of successful Google Ads campaigns

Verve Coffee Roasters

Verve Coffee Roasters used Google Ads to target users searching for “buy coffee online.” They saw a 300% increase in online sales within 6 months.

Cocofloss

Cocofloss used Google Ads to target users searching for “best dental floss.” They saw a 200% increase in website traffic and a 150% increase in online sales.

Nectar Sleep

Nectar Sleep used Google Ads to target users searching for “memory foam mattress.” They saw a 400% increase in online sales within a year.

What are Facebook Ads?

Facebook Ads is an advertising platform developed by Facebook that allows businesses to promote their products and services to Facebook’s users.

How do Facebook Ads work?

Businesses can create ad campaigns targeting specific demographics, interests, and behaviors. These ads are then displayed within the Facebook platform, including the news feed, sidebar, and Instagram.

Advantages of using Facebook Ads

Advanced targeting options

Facebook Ads offer advanced targeting options, allowing businesses to reach specific demographics, interests, and behaviors. This makes it easier to target a specific audience with relevant ads.

Brand building with memorable ads

Facebook Ads allow businesses to create visually engaging and memorable ads that can help build brand awareness and affinity among the target audience.

3 examples of successful Facebook Ads campaigns

Rothy’s

Rothy’s used Facebook Ads to target environmentally conscious women. They saw a 250% increase in online sales within 3 months.

Kirrin Finch

Kirrin Finch used Facebook Ads to target the LGBTQ+ community. They saw a 150% increase in website traffic and a 100% increase in online sales.

Cadette

Cadette used Facebook Ads to target young women interested in sustainable fashion. They saw a 300% increase in online sales within a year.

When to use Google Ads and Facebook Ads

Google Ads are best for businesses looking to reach users with high purchase intent, while Facebook Ads are best for businesses looking to build brand awareness and reach a broader audience based on interests and demographics.

Google Ads vs. Facebook Ads FAQ

Which is better: Facebook Ads or Google Ads?

The answer depends on your business goals. If you’re looking to reach users with high purchase intent, Google Ads may be better. If you’re looking to build brand awareness and reach a broader audience, Facebook Ads may be better.

Which is cheaper: Google Ads or Facebook Ads?

Costs for both platforms vary depending on factors such as competition, industry, and targeting. It’s best to test both platforms to see which provides the best return on investment for your business.

How do you calculate an ad spend budget for Facebook Ads?

Calculate your ad spend budget by considering factors such as your business goals, target audience, and the cost of reaching that audience on Facebook.

How do you calculate an ad spend budget for Google Ads?

Calculate your ad spend budget by considering factors such as the keywords you want to target, the competition for those keywords, and the potential return on investment for reaching users with high purchase intent.