Google Shopper App Offers New Refinement Options and Product Details

As an ecommerce shop owner, it’s important to stay up-to-date with the latest technology and tools that can help improve your business. One such tool that has recently been updated is the Google Shopper app, which now offers new refinement options and product details for users. In this article, we’ll explore the new features of the Google Shopper app and how they can benefit your ecommerce shop.

What is the Google Shopper App?

The Google Shopper app is a mobile application that allows users to search for products and compare prices across different retailers. It also provides users with product details, reviews, and ratings to help them make informed purchasing decisions. The app is available for both Android and iOS devices and can be downloaded for free from the respective app stores.

New Refinement Options

One of the key updates to the Google Shopper app is the addition of new refinement options. Users can now filter their search results based on various criteria such as price range, brand, size, color, and more. This allows users to narrow down their options and find the exact product they’re looking for more efficiently.

How This Benefits Ecommerce Shops

For ecommerce shop owners, this update means that their products have a better chance of being discovered by potential customers. By optimizing product listings with detailed attributes such as size, color, and brand, shop owners can ensure that their products show up in relevant search results within the Google Shopper app.

Enhanced Product Details

In addition to the new refinement options, the Google Shopper app now provides enhanced product details for users. This includes high-quality images, detailed descriptions, and customer reviews. Users can also view product specifications and compare similar products side by side.

How This Benefits Ecommerce Shops

By providing users with comprehensive product details, ecommerce shops can increase the likelihood of users making a purchase. Clear and accurate product descriptions, along with high-quality images, can help build trust and confidence in the product, ultimately leading to higher conversion rates.

Integration with Google Shopping

The Google Shopper app is closely integrated with Google Shopping, allowing users to seamlessly transition from browsing on the app to making a purchase on the Google Shopping platform. This integration provides a streamlined shopping experience for users and opens up new opportunities for ecommerce shop owners to reach potential customers.

How to Optimize for Google Shopper App

As an ecommerce shop owner, it’s important to optimize your product listings for the Google Shopper app. This includes providing detailed product attributes, high-quality images, and accurate descriptions. Additionally, leveraging Google Shopping ads can further increase your products’ visibility within the app.


The recent updates to the Google Shopper app offer new refinement options and enhanced product details for users, providing a more streamlined and informative shopping experience. For ecommerce shop owners, optimizing product listings for the app and leveraging Google Shopping can help increase visibility and drive sales. By staying informed and adapting to new technology, you can stay ahead in the competitive ecommerce landscape.