Google shopping ads get a ‘swipeable’ makeover in 2024

Google has announced a major update to its shopping ads platform in 2024, introducing a ‘swipeable’ feature that will revolutionize the way users interact with product listings. This new format is set to provide a more immersive and engaging experience for shoppers, ultimately boosting conversion rates for ecommerce shops.

What are swipeable shopping ads?

Swipeable shopping ads allow users to swipe through multiple product images and details in a carousel format, similar to the experience on social media platforms like Instagram and Facebook. This interactive format will enable shoppers to explore the features and benefits of a product more thoroughly, leading to a more informed purchasing decision.

Benefits of swipeable shopping ads

1. Increased engagement: The swipeable format encourages users to spend more time interacting with the ad, leading to higher engagement rates compared to traditional static ads.

2. Enhanced visual storytelling: Ecommerce shops can showcase their products in a more visually compelling way, highlighting different angles, features, and use cases to entice potential buyers.

3. Improved user experience: With the ability to swipe through product images and details, shoppers can have a more seamless and intuitive browsing experience, ultimately leading to higher satisfaction and likelihood of making a purchase.

How to optimize for swipeable shopping ads

1. High-quality imagery: Invest in professional product photography to ensure that your swipeable ads stand out and make a strong visual impact on potential buyers.

2. Compelling product descriptions: Craft persuasive and informative descriptions that accompany each image in the swipeable format, highlighting key selling points and benefits.

3. A/B testing: Experiment with different variations of swipeable ads to determine which combinations of images and details resonate best with your target audience.

4. Monitor performance: Keep a close eye on metrics such as engagement rates, click-through rates, and conversion rates to gauge the effectiveness of your swipeable ads and make necessary adjustments.

Preparing for the rollout

Google has announced that the swipeable shopping ads feature will be gradually rolled out to all advertisers in 2024. Ecommerce shops should start familiarizing themselves with the new format and exploring ways to integrate it into their advertising strategies to stay ahead of the competition.


The introduction of swipeable shopping ads on Google is a game-changer for ecommerce shops, offering a more interactive and immersive way to showcase products to potential buyers. By embracing this new format and optimizing their ad creatives accordingly, online retailers can expect to see improved engagement, higher conversion rates, and ultimately, increased sales.