How To Choose the Best Shipping Carrier for Your Ecommerce Shop (2024)


When it comes to running an ecommerce shop, choosing the right shipping carrier is crucial. Not only does it impact your bottom line, but it also affects the customer experience. In this article, we will discuss how to choose the best shipping carrier for your ecommerce shop in 2024.

Consider Your Product

Before selecting a shipping carrier, it’s important to consider the type of products you are selling. For example, if you are shipping books, there are specific considerations to keep in mind.

How to Ship Books

1. Gather your packaging materials

Before you can ship books, you’ll need to gather the necessary packaging materials. This may include boxes, bubble wrap, packing tape, and shipping labels.

2. Securely wrap the books

When shipping books, it’s important to wrap them securely to prevent damage during transit. Consider using bubble wrap or other protective packaging materials.

3. Arrange the books in their container

Once the books are wrapped, carefully arrange them in a box or other shipping container. Make sure they fit snugly to prevent shifting during transit.

4. Seal the box securely

Use packing tape to seal the box securely. Make sure all seams are reinforced to prevent the box from opening during shipping.

5. Label the package

Be sure to label the package with the recipient’s address and any necessary shipping labels. This will ensure the package arrives at its intended destination.

6. Select a shipping carrier

Once your books are packaged and ready to go, it’s time to select a shipping carrier. There are several options to consider when shipping books, each with its own pros and cons.

Choosing the Right Carrier for Books

USPS Media Mail

USPS Media Mail is a cost-effective option for shipping books, especially for those that qualify as media items. Keep in mind that delivery times may be longer compared to other shipping methods.

USPS Priority Mail

USPS Priority Mail is a popular choice for shipping books. It offers fast delivery times and includes package tracking and insurance up to a certain amount.

USPS Flat Rate Shipping

For heavier books, USPS Flat Rate Shipping can be a cost-effective option. With flat-rate pricing, you can ship as much as you can fit in the box for one flat rate.


UPS offers a range of shipping options for books, including ground, air, and international services. They also provide package tracking and insurance options.


FedEx is known for its reliable shipping services and offers various options for shipping books, including ground, express, and international services.

How to Ship Books FAQ

What is the cheapest way to ship a book?

The cheapest way to ship a book will depend on the size and weight of the package, as well as the destination. USPS Media Mail is often the most cost-effective option for shipping books within the US.

How much does it typically cost to ship a book?

Shipping costs for books can vary based on factors such as weight, size, and destination. It’s best to use a shipping calculator or contact the carrier directly for an accurate estimate.

Should you get insurance when shipping books?

It’s generally a good idea to consider adding insurance when shipping books, especially if they are valuable or rare. This can provide peace of mind in case of loss or damage during transit.


Choosing the best shipping carrier for your ecommerce shop is an important decision that can impact your business and customer satisfaction. By considering the specific needs of your products, comparing shipping options, and understanding the costs involved, you can make an informed choice that benefits both your business and your customers.