Shipping Carrier Guide for Ecommerce Entrepreneurs (2023)

What is a shipping carrier?

A shipping carrier is a company that provides shipping services for businesses to deliver their products to customers. These companies typically have a network of vehicles, including trucks and airplanes, to transport packages from one location to another.

How to choose the right shipping carrier for your business

Choosing the right shipping carrier is crucial for the success of your ecommerce business. Here are some factors to consider when making this decision:


Consider the shipping rates and any additional fees that the carrier may charge. It’s important to find a carrier that offers competitive pricing without sacrificing quality.


Some shipping carriers may have better coverage in certain regions, so it’s important to choose a carrier that can efficiently deliver to your target market.


Depending on the nature of your products and your customers’ expectations, you may need a shipping carrier that offers expedited delivery options.


Consider the carrier’s delivery schedule and how it aligns with your business’s operational needs.


As environmental concerns become increasingly important, you may want to consider a shipping carrier that prioritizes sustainable practices.


Depending on the size and quantity of your shipments, you may need to choose between less-than-truckload (LTL) or full truckload (FTL) shipping options.

Tracking, insurance, and scheduling

Look for a shipping carrier that provides robust tracking tools, insurance options for your shipments, and flexible scheduling for pickups and deliveries.

Other considerations

Additional factors to consider include the carrier’s customer service, technological capabilities, and any value-added services they may offer.

The top shipping carriers for ecommerce businesses

When it comes to choosing a shipping carrier for your ecommerce business, there are several reputable options to consider:

United Parcel Service (UPS)

UPS is known for its reliable service, extensive network, and diverse shipping options, including ground, air, and international services.


FedEx offers a range of shipping solutions, including express, ground, and freight services, making it a versatile option for ecommerce businesses of all sizes.

United States Postal Service (USPS)

USPS is a popular choice for ecommerce businesses due to its competitive pricing, reliable delivery, and special services like Priority Mail and flat-rate shipping options.


DHL is a global shipping carrier known for its international expertise and expedited delivery options, making it an excellent choice for ecommerce businesses with a global customer base.

Shipping carrier FAQ

Is USPS a shipping carrier?

Yes, USPS is a shipping carrier that offers a wide range of shipping services, including domestic and international delivery options.

Who are the best shipping carriers?

The best shipping carrier for your business depends on your specific needs and priorities. Consider factors such as cost, speed, coverage, and additional services when evaluating your options.

How do shipping carriers calculate shipping costs?

Shipping carriers calculate shipping costs based on factors such as package dimensions, weight, destination, and the selected shipping service (e.g., ground, express, freight).

Can I negotiate shipping rates with carriers?

Many shipping carriers offer negotiated rates for businesses with high shipping volumes. It’s worth exploring these options and discussing your needs with carrier representatives to see if you can secure more favorable rates.


Choosing the right shipping carrier is a critical decision for ecommerce entrepreneurs. By considering factors such as cost, location, speed, sustainability, and other key considerations, you can make an informed choice that supports the success of your business. Whether you opt for UPS, FedEx, USPS, DHL, or another reputable carrier, conducting thorough research and evaluating your options will help you find the best shipping solution for your ecommerce business.