How To Create an Effective Contact Us Page for E-commerce Shops (2024)

Contact Us page best practices

When it comes to e-commerce, having an effective Contact Us page is crucial for building trust with your customers and providing them with a way to reach out if they have any questions or concerns. Here are some best practices to keep in mind when creating your Contact Us page.

1. Include all relevant contact information

One of the most important aspects of a Contact Us page is to make sure that all relevant contact information is easily accessible. This includes your email address, phone number, physical address (if applicable), and any other contact methods you may have, such as live chat or social media.

2. Add a compelling call to action

Encourage visitors to reach out by including a compelling call to action on your Contact Us page. This could be something as simple as “Get in touch with us today” or “Let us know how we can help.”

3. Add an FAQ section

Consider including an FAQ section on your Contact Us page to address common questions and concerns that customers may have. This can help reduce the number of inquiries you receive and provide visitors with the information they need upfront.

4. Provide links to a help center and relevant guides

For more complex inquiries, it can be helpful to provide links to a help center or relevant guides that may already answer the visitor’s question. This can help streamline the process and provide visitors with self-service options.

5. Add customer reviews

Adding customer reviews or testimonials to your Contact Us page can help build trust with visitors and show them that others have had positive experiences with your brand.

7 best Contact Us page examples

Looking for some inspiration for your own Contact Us page? Here are seven e-commerce shops that have nailed their Contact Us pages:

1. KeySmart


3. Kettle & Fire

4. Tommy John

5. Skims

6. Allbirds

7. Magnolia Market

3 tips for an effective Contact Us page

1. Make your Contact page easy to find

Ensure that your Contact Us page is easy to find by including it in your main navigation or footer. You want to make it as simple as possible for visitors to get in touch with you.

2. Create a Contact page that’s welcoming

Make your Contact Us page welcoming by using friendly language and reassuring visitors that you’re there to help. You want to create a positive experience for anyone who reaches out.

3. Choose the goals of your Contact Us page

Before creating your Contact Us page, think about the goals you want to achieve. Do you want to provide customer support, gather feedback, or both? Tailor your Contact Us page to align with these goals.

How to add a Contact Us page in Shopify

Choose your form fields

When adding a Contact Us page in Shopify, you’ll want to choose the form fields that are most relevant to the inquiries you typically receive. This could include fields for name, email, subject, and message.

Route contact requests to the right team

Make sure that contact requests are routed to the right team within your organization so that they can be addressed in a timely manner. This may involve setting up email forwarding or using a ticketing system.

Customize your Contact Us form

Customize your Contact Us form to match your brand and include any additional fields or information that may be helpful for addressing inquiries. This could include dropdown menus for specific departments or reasons for contact.

Feedback is how you learn and improve

Remember, your Contact Us page is a valuable tool for gathering feedback from your customers. Whether it’s positive or negative, feedback is how you can learn and improve your e-commerce shop. Use the feedback you receive to make informed decisions that will benefit your customers and your business.

Contact Us page FAQ

What is a Contact Us page?

A Contact Us page is a dedicated page on your e-commerce website that provides visitors with all the necessary information and methods to get in touch with your business.

Does my online store need a Contact Us page?

Yes, having a Contact Us page is essential for any e-commerce shop. It provides visitors with a way to reach out if they have questions, concerns, or feedback.

What should be included on my Contact Us page?

Your Contact Us page should include all relevant contact information, a compelling call to action, an FAQ section, links to a help center and relevant guides, and customer reviews.

Are there alternative phrases to “contact us” we can use?

Yes, you can use alternative phrases such as “Get in touch,” “Reach out,” “Let us know,” or “Connect with us.”

How do I make a Contact Us page for my Shopify store?

To make a Contact Us page for your Shopify store, you can use the built-in contact form feature or install a third-party app to customize the form to your specific needs.