How To Establish Website Credibility for Your Ecommerce Store (2024)

What is website credibility?

Website credibility refers to the level of trust and confidence that users have in a website. It is a crucial factor for ecommerce stores, as it can directly impact the success of the business.

Earned credibility

Earned credibility is built over time through positive user experiences, customer reviews, and a track record of delivering on promises.

Presumed credibility

Presumed credibility is based on the appearance and professionalism of the website, as well as its content and design.

Reputed credibility

Reputed credibility comes from positive word-of-mouth, endorsements, and affiliations with reputable organizations.

Surface credibility

Surface credibility refers to initial impressions, such as the design and layout of the website, and how trustworthy it appears at first glance.

Why is website credibility important for ecommerce stores?

Establishing website credibility is essential for ecommerce stores because it directly impacts consumer trust, purchase decisions, and ultimately, the success of the business. A credible website can attract more customers, drive higher conversion rates, and build long-term customer relationships.

How to build website credibility

Post up-to-date contact information

Ensure that your website displays accurate and up-to-date contact information, including a physical address, phone number, and email address. This helps to establish trust and accessibility for customers.

Be thoughtful about posting seals and certifications

Displaying trust seals and certifications from reputable organizations, such as SSL certificates, payment security badges, and industry affiliations, can boost credibility and reassure customers about the safety of their transactions.

Create modern, easy-to-navigate design

A clean and modern website design that is easy to navigate and visually appealing can enhance the user experience and create a professional impression, contributing to the credibility of the site.

Prioritize website performance

Ensure that your website loads quickly, is mobile-responsive, and functions smoothly to provide a positive user experience and convey professionalism.

Highlight social proof

Showcase customer testimonials, reviews, ratings, and social media followers to provide evidence of customer satisfaction and build trust with potential customers.

Use a legitimate domain

Choose a domain name that is professional, relevant to your business, and not associated with spam or fraudulent activity to build credibility and trust with users and search engines.

Highlight your team

Introduce your team and their expertise, experience, and qualifications to build a personal connection and demonstrate the credibility and professionalism of your business.

Create quality content

Produce high-quality, informative, and engaging content that demonstrates your industry knowledge, expertise, and commitment to providing value to your customers.

Link to your privacy policy

Include a clear and accessible privacy policy that outlines how customer data is collected, used, and protected to build trust and transparency.

Website credibility FAQ

What makes a website credible?

A credible website is one that is trustworthy, reliable, and professional in appearance, content, and functionality. It provides clear and accurate information, respects user privacy, and delivers on its promises.

How can a credible website benefit your company?

A credible website can attract more customers, build trust, drive higher conversion rates, and foster long-term customer relationships. It can also improve search engine rankings, increase brand reputation, and reduce bounce rates.

What can damage your website’s credibility?

Factors that can damage a website’s credibility include outdated or inaccurate information, poor design and usability, security vulnerabilities, negative customer reviews, and unethical or deceptive practices.


Establishing website credibility is a critical aspect of building a successful ecommerce store. By focusing on earned, presumed, reputed, and surface credibility, and implementing best practices such as displaying contact information, using trust seals, creating quality content, and highlighting social proof, ecommerce businesses can build trust, attract customers, and drive growth.