How To Use Ecommerce Product Filters To Boost Sales (2024)

What are ecommerce product filters?

Ecommerce product filters are a way for customers to narrow down their search for products on an online store. These filters allow users to sort and find products based on specific criteria such as price, brand, category, color, and more. By using filters, customers can quickly and easily find the products they are looking for, which can lead to increased sales and customer satisfaction.

Types of ecommerce product filters

Price filters

One of the most common types of ecommerce product filters is the price filter. This allows customers to set a price range and only see products within that range. Price filters are essential for customers who have a specific budget in mind and can help them find products that fit their budget quickly and easily.

Ratings filters

Ratings filters allow customers to sort products based on their ratings and reviews. This can be helpful for customers who want to see the highest-rated products first or sort products based on their popularity.

Brand filters

Brand filters allow customers to filter products based on the brand. This is useful for customers who have brand loyalty or are specifically looking for products from a particular brand.

Category-specific filters

Category-specific filters allow customers to narrow down their search within a specific category. For example, if a customer is shopping for shoes, they may want to filter by type of shoe, size, or material.

Color filters

Color filters are essential for customers who have a specific color in mind when shopping for products. This filter allows them to narrow down their search based on the color of the product.

Thematic filters

Thematic filters allow customers to filter products based on a specific theme or occasion. For example, customers may want to filter products for a specific holiday, such as Christmas or Halloween.

Tips for creating effective ecommerce filters

Use your intuition

When creating ecommerce filters, it’s essential to put yourself in the shoes of your customers. Think about what criteria they would use to search for products and create filters based on those criteria.

Arrange filters with the most popular at the top

It’s crucial to arrange filters in a way that makes the most popular and commonly used filters easily accessible to customers. This can help customers quickly find what they are looking for and make the shopping experience more efficient.

Use promoted filters

Consider promoting certain filters that align with your marketing and sales goals. For example, if you have a clearance sale or a promotion on a specific brand, you can promote those filters to drive more sales for those products.

Ecommerce filters FAQ

How do I set filters on Shopify?

To set filters on Shopify, you can use the built-in filter options in the product section of your store. You can create filters based on product tags, categories, and other attributes to help customers narrow down their search.

What are filters on Shopify?

Filters on Shopify are tools that allow customers to refine their search for products on your store. This can include filters for price, brand, category, and other criteria to help customers find products more easily.

Why should you use ecommerce filters?

Using ecommerce filters can help improve the user experience on your online store by making it easier for customers to find the products they are looking for. This can lead to increased sales, customer satisfaction, and repeat business.

Overall, ecommerce product filters are a crucial tool for online stores to help customers find products quickly and efficiently. By implementing effective filters and following best practices, online retailers can boost sales and improve the overall shopping experience for their customers.