What is an explainer video?
An explainer video is a short, engaging video that explains a product, service, or idea in a simple and compelling way. It is often used by ecommerce businesses to showcase their products and communicate their value proposition to potential customers.
Types of explainer videos
There are several types of explainer videos that ecommerce businesses can create to effectively market their products:
- Demo videos
- Animated videos
- Live-action videos
- Whiteboard videos
How to make an explainer video
1. Choose a focus
Before creating an explainer video, determine the specific message or aspect of your product that you want to highlight. This will help you create a clear and focused video that resonates with your target audience.
2. Write a script
Develop a script that outlines the key points you want to cover in your explainer video. Keep it concise, engaging, and aligned with your brand’s tone and messaging.
3. Plan your shoot
Depending on the type of explainer video you choose, plan the logistics of your shoot. This includes selecting a location, hiring actors (if necessary), and gathering any props or equipment you may need.
4. Edit your video
Once you have captured all the necessary footage, edit your video to ensure it flows smoothly and effectively communicates your message. Add any necessary graphics, text, or animations to enhance the viewer’s understanding.
5. Publish and share
After completing your explainer video, publish it on your ecommerce website, social media channels, and other relevant platforms. Encourage your audience to share the video to maximize its reach and impact.
Examples of explainer videos
Setup video: U-Turn Audio
U-Turn Audio, a turntable manufacturer, created a setup video that walks customers through the process of assembling and using their turntable. This type of explainer video helps customers understand how to use the product, reducing the likelihood of returns or customer dissatisfaction.
Value proposition video: Ember
Ember, a smart mug company, produced a value proposition video that highlights the unique features and benefits of their product. This explainer video effectively communicates the value of their smart mug and convinces potential customers to make a purchase.
Value proposition video: Endy
Endy, a mattress company, created a value proposition video that showcases the comfort and quality of their mattresses. This type of explainer video reassures potential customers and addresses common concerns about buying a mattress online.
Explainer videos FAQ
How do you make explainer videos?
To make an explainer video, follow the steps outlined above, including choosing a focus, writing a script, planning your shoot, editing your video, and publishing and sharing it with your audience.
Are explainer videos still effective?
Yes, explainer videos are still highly effective for ecommerce businesses. They provide a visually engaging and easily digestible way to communicate product information and value propositions to potential customers.
Why should a business consider making explainer videos?
Businesses should consider making explainer videos because they are an effective way to showcase products, communicate value propositions, and engage with potential customers. Explainer videos can help increase conversion rates, reduce customer inquiries, and enhance brand credibility.