How To Use International SEO To Make Your Ecommerce Shop Global (2024)

What is international SEO?

International SEO is the process of optimizing your website to rank well in search engines across different countries and languages. It involves making your website accessible and understandable to global audiences, and ensuring that it appears in search results for relevant international queries.

Why do you need international SEO?

If you want to expand your ecommerce shop to a global audience, international SEO is essential. It helps you reach potential customers in different countries, increase your website’s visibility in international search engine results, and drive more traffic and sales from global markets.

How to host an international version of your site

1. New domain

One option for hosting an international version of your site is to use a new domain for each country you want to target. For example, if you’re targeting customers in the UK, you would use a .uk domain.

2. Subfolders

Another option is to use subfolders within your existing domain for different language or country versions of your site. For example, you could use “” for the UK version of your site.

3. Subdomain

Using subdomains is another way to host an international version of your site. For example, you could use “” for the UK version of your site.

How to use hreflang tags for international SEO

Hreflang tags are a way to tell search engines which language and country versions of a page should appear in search results for users in different locations. Implementing hreflang tags correctly can help search engines serve the most relevant version of your site to users in different countries.

Tips for implementing an international SEO strategy

  • Do thorough keyword research for each target country and language.
  • Optimize your website’s technical SEO elements, such as meta tags and URLs, for international audiences.
  • Create high-quality, localized content for each target market.
  • Build links from relevant international websites to improve your site’s authority in different regions.
  • Monitor and analyze your international SEO performance regularly to make data-driven decisions.

International SEO FAQ

How much does international SEO cost?

The cost of international SEO can vary depending on factors such as the number of countries you’re targeting, the competitiveness of your target markets, and the level of localization required. It’s important to invest in a comprehensive international SEO strategy to see significant results.

Can I use the same content for multiple countries and expect good SEO results?

While it’s possible to use the same content for multiple countries, it’s generally more effective to create localized content for each target market. This can help you better connect with and appeal to your international audience, and improve your chances of ranking well in local search results.

Which metrics should I use to monitor the success of my international SEO efforts?

Key metrics to monitor for international SEO include organic traffic from different countries, keyword rankings in international search engines, conversion rates for international visitors, and the number of international backlinks your site receives.

Should I translate all my content for international audiences?

While translating your content is important, localization goes beyond just language. It involves adapting your content to the cultural and linguistic nuances of each target market. This can include using local terminology, addressing local customer needs, and understanding local search behaviors.


Expanding your ecommerce shop to a global audience through international SEO can be a game-changer for your business. By implementing the right strategies and best practices for international SEO, you can reach new customers, drive more sales, and establish your brand in international markets.