How To Use WeChat for Business in 2024

What is WeChat?

WeChat is a popular multi-purpose messaging, social media, and mobile payment app developed by Tencent. It was first released in 2011 and has since become one of the largest standalone messaging apps in the world. WeChat boasts over 1 billion monthly active users, making it an attractive platform for businesses looking to expand their reach in China and beyond.

How WeChat works for businesses

WeChat offers a variety of features that can be leveraged by businesses to connect with customers, promote products, and drive sales. From setting up a brand page to advertising and interacting with users, WeChat provides a comprehensive platform for e-commerce shops to thrive.

Who owns WeChat?

WeChat is owned by Tencent Holdings Limited, a Chinese multinational conglomerate that specializes in various Internet-related services and products, entertainment, AI, and technology. Tencent is one of the largest technology companies in the world, and its ownership of WeChat has contributed to the app’s immense success.

How to use WeChat for business

1. Set up a brand page on WeChat

Creating a brand page on WeChat is the first step towards establishing a presence on the platform. This allows businesses to share updates, articles, and products with followers. To do this, you need to create a WeChat Official Account.

How to create a WeChat Official Account

To create a WeChat Official Account, you will need to register with Tencent and submit the necessary documentation. Once approved, you can customize your account with branding and start engaging with your audience.

2. Create a WeChat store

WeChat allows businesses to set up an online store within the app, providing a seamless shopping experience for users. This can be a powerful tool for e-commerce shops looking to tap into the Chinese market.

How to create a WeChat shop

Setting up a WeChat shop involves integrating your existing e-commerce platform or using WeChat shop SaaS providers to create and manage your store directly on the app.

WeChat shop SaaS providers

There are several third-party service providers that offer solutions for setting up and managing WeChat stores, such as Shopify, BigCommerce, and Magento.

3. Advertise your WeChat shop

Advertising on WeChat can help businesses reach a larger audience and drive traffic to their stores. There are various ad formats available, each with its own advantages and targeting options.

WeChat Moment ads

Moment ads appear in users’ feeds and can be targeted based on demographics, interests, and location.

WeChat Mini-program ads

Mini-program ads are displayed within WeChat’s mini-programs, allowing for a more immersive and interactive advertising experience.

WeChat article ads

Article ads are promoted posts that appear in users’ subscription feeds, making them an effective way to reach a targeted audience.

Comparison of different ads formats

Each ad format has its own strengths and weaknesses, so it’s important to consider your goals and target audience when choosing the right format for your advertising campaign.

How to open your WeChat advertising account

Businesses can open an advertising account on WeChat by registering with Tencent and following the guidelines for setting up and managing ad campaigns.

4. Interact with WeChat users

Engaging with users on WeChat can help build brand loyalty and drive repeat purchases. From creating WeChat groups to encouraging reviews and using QR codes, there are various ways to interact with your audience.

WeChat groups

Creating and managing WeChat groups can be a great way to foster a community around your brand and products.

WeChat reviews

Encouraging users to leave reviews and ratings can help build social proof and trust among potential customers.

QR codes

QR codes can be used to drive users to your WeChat store, promote discounts, and encourage interactions.

5. Partner with KOLs

Key Opinion Leaders (KOLs) are influential individuals on WeChat who can help promote your products and reach a wider audience. Partnering with KOLs can be a powerful way to drive sales and increase brand awareness.

6. Stream live on WeChat

Live streaming has become increasingly popular on WeChat, allowing businesses to showcase products, interact with users in real-time, and drive sales through exclusive promotions and demonstrations.

Case study: Botkier New York sells designer bags to the Chinese market

Botkier New York, a luxury handbag brand, successfully leveraged WeChat to expand its reach in the Chinese market. By setting up a WeChat store, partnering with KOLs, and running targeted ad campaigns, the brand was able to drive sales and increase brand recognition among Chinese consumers.

Sell your products in China through WeChat

WeChat provides a unique opportunity for e-commerce shops to tap into the Chinese market, which boasts a large and growing consumer base. By understanding and leveraging the platform’s features, businesses can successfully sell their products to Chinese consumers and expand their international presence.

WeChat business FAQ

What is WeChat for business?

WeChat for business refers to the various features and tools available on the platform that businesses can use to connect with customers, promote products, and drive sales.

How do I create a WeChat business account?

To create a WeChat business account, businesses need to register for a WeChat Official Account and follow the guidelines and requirements set by Tencent.

Does WeChat have business accounts?

Yes, WeChat offers Official Accounts for businesses, which provide access to a range of features and tools for engaging with users and promoting products.

How can I use the WeChat app for business?

Businesses can use the WeChat app for business by setting up a brand page, creating a WeChat store, advertising, interacting with users, partnering with KOLs, and streaming live content to engage with their audience and drive sales.