Is Your Local Site Mobile Friendly? Should It Be? 2024 Update

Prepare For A Potential Google Mobile Algorithm

With the increasing use of mobile devices for online browsing and shopping, Google has been prioritizing mobile-friendly websites in its search rankings. It’s important to prepare for a potential mobile algorithm update in 2024, which could significantly impact the visibility of your local e-commerce shop.

What’s Mobile Friendly?

A mobile-friendly website is one that is designed to work just as well on a mobile device as it does on a desktop computer. This means that the site is responsive, with content that adjusts to fit the smaller screen size, easy navigation, and quick load times. If your local e-commerce site is not currently mobile-friendly, it’s time to consider making some changes.

Tools For Testing

There are several tools available to test the mobile-friendliness of your e-commerce website. Google’s Mobile-Friendly Test is a great place to start, as it provides a detailed report on any issues that need to be addressed. Other tools like GTmetrix and PageSpeed Insights can also help identify areas for improvement in terms of mobile performance.

What To Do About It?

If your local e-commerce site is not mobile-friendly, there are several steps you can take to improve its performance on mobile devices. This may include optimizing images for faster load times, using a responsive design that adapts to different screen sizes, and prioritizing mobile-friendly content. It’s also important to consider the user experience on mobile, ensuring that navigation is intuitive and checkout processes are streamlined.

Ultimately, the goal is to provide a seamless and enjoyable experience for mobile users, which can lead to higher conversion rates and improved search rankings. By prioritizing mobile-friendliness for your local e-commerce site, you can stay ahead of potential algorithm updates and continue to grow your online business.


As the use of mobile devices for online browsing and shopping continues to rise, it’s essential for local e-commerce shops to prioritize mobile-friendliness. By preparing for potential Google mobile algorithm updates, understanding what it means to be mobile-friendly, utilizing testing tools, and taking action to improve mobile performance, you can ensure that your local site is ready for the future of online commerce.